Tono de Marca

Professional & Competent, Supportive & Accessible, Efficient & Solution-Oriented, Trustworthy & Swiss-Focused

Valores de Marca

• •Simplicity: Making complex business processes easy to manage for everyone.
• •Efficiency: Helping small businesses save time and resources through automation and streamlined workflows.
• •Empowerment: Providing SMEs with the tools they need to succeed and grow.
• •Reliability & Trust: Being a dependable Swiss partner with secure data handling.
• •Customer-Centricity: Focusing on the needs of Swiss small businesses and offering support.
• •Integration: Offering a comprehensive, all-in-one solution to avoid fragmented tools.

Mejores Prácticas

• •Always Emphasize "Swissness" and Simplicity: Consistently highlight that Bextera is designed for Swiss SMEs and focuses on making business management straightforward. Use phrases like "Swiss Made," "for Swiss small businesses," "simplify your work," "easy-to-use."
• •Focus on Benefits, Not Just Features: Instead of just listing what Bextera *does*, explain how it *helps* the user (e.g., "Save hours on invoicing" instead of "Invoicing feature").
• •Use Clear, Direct, and Encouraging Language: Avoid overly technical jargon. When technical terms are necessary, explain them simply. The tone should feel like a knowledgeable and supportive partner.
• •Maintain Professionalism with Accessibility: While the tone is friendly and supportive, ensure the copy always reflects competence and reliability. Proofread meticulously.
• •Incorporate Customer Voice (when appropriate): Use testimonials and case studies to reinforce brand values and social proof, ensuring the language used aligns with the overall supportive and solution-oriented tone. Adapt customer quotes into shorter, impactful statements if needed for ads or social media.

Percepción Social

Positive for Target Audience: Swiss small businesses that use or have reviewed Bextera generally perceive it as a helpful, user-friendly, and good value-for-money solution. It’s seen as a strong local alternative to international giants, tailored to Swiss needs (e.g., Swiss QR-Bill). Reliable Local Provider: The "Swiss Made" aspect resonates well and builds trust. Good Customer Support: Mentions of helpful and responsive customer service contribute positively to its perception. Growing Awareness: While perhaps not as globally recognized as some larger ERP/CRM systems, within its Swiss target market, it has a solid and growing reputation.

Ejemplos de Copy

• •Headline for a Facebook Ad targeting Startups: Launch your Swiss startup with confidence. Bextera offers all-in-one business software – from CRM to automated accounting – so you can focus on growth, not paperwork. Try it free for 30 days!
• •Website Hero Section Sub-headline: Simplify your business. Bextera, the Swiss-made software, integrates invoicing, accounting, CRM, and more into one easy-to-use platform. Save time, reduce errors, and manage your SME like a pro.
• •Email Subject Line for a Lead Nurturing Campaign: Stop juggling tools. See how Bextera streamlines [Prospect's Industry] businesses.
• •Instagram Post Caption (accompanying a graphic about a new feature): New! ✨ We've just made [New Feature Name] even better based on your feedback. At Bextera, we're committed to evolving with Swiss SMEs, making your daily business tasks simpler and more efficient. #Bextera #SwissSME #BusinessSoftware #Innovation #Efficiency
• •LinkedIn Post about Data Security: For Swiss businesses, data security isn't just a feature – it's a necessity. Bextera's robust platform, hosted in Switzerland, ensures your sensitive business information is protected. Trust in Swiss reliability for your company's core operations. #SwissMade #DataSecurity #Bextera #KMU #Trust