Tono de Marca

Aspirational & Trendy, Benefit-Oriented & Sensorial, Approachable & Relatable (via UGC), Direct & Promotional (on website)

Valores de Marca

• •Customer Engagement
• •Value for Money
• •Efficacy & Results
• •Sensory Experience
• •Modernity/Being On-Trend

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., "Trendy, Encouraging, Benefit-Driven"), keywords to use, keywords to avoid, and the overall personality (e.g., "your beauty-obsessed best friend").
• •Focus on "You" (The Customer): Frame benefits and features around how they help or make the customer feel. Use "you" and "your" frequently.
• •Embrace Sensory Language & Enthusiasm: Use vivid adjectives and an upbeat, positive tone, especially when describing product experiences (e.g., "silky smooth," "heavenly scent," "instant refresh"). Reflect the enthusiasm seen in positive UGC.
• •Stay Current with Trends (Authentically): Incorporate relevant beauty slang, hashtags, and address current concerns or desires in the beauty space, but ensure it feels genuine to the brand and not forced.
• •Consistency Across Platforms, Acknowledging Nuances: While the core tone should be consistent, adapt the style slightly for each platform. For example, TikTok might be more informal and trend-driven, while email might be slightly more polished but still enthusiastic. Address any negative feedback (like customer service issues) with a professional yet empathetic tone that aligns with an aspirational brand image.

Percepción Social

Positive (Product Experience), Mixed (Customer Service & Fulfillment), Emerging/Niche

Ejemplos de Copy

• •Instagram Post (New Product): "✨ Your glow-up called, and it's OBSESSED! ✨ Meet our new [Product Name] – designed to [Key Benefit 1] and leave you feeling [Positive Emotion/Result]. Swipe up to make it yours! #BeautyGlo #NewCollection #[ProductCategory] #MustHaveBeauty"
• •Facebook Ad (Problem/Solution): "Tired of [Common Beauty Problem]? 😩 Get ready for your 'OMG, my skin!' moment. Our [Product Name] delivers [Specific Benefit, e.g., 'visibly smoother skin in 7 days'] with its unique [Key Ingredient/Technology]. Tap 'Shop Now' for a confidence boost! #SkincareSolutions #BeautyHacks #GloUp"
• •TikTok Video Caption Idea (User-focused): "Officially found my new holy grail! 🙌 This [Product Name] from @beautyglostore has my skin/hair feeling [Adjective, e.g., 'so soft,' 'insanely glowy']. Seriously, run, don't walk! 🏃‍♀️💨 #BeautyFinds #TikTokMadeMeBuyIt #BeautyGloStore #[RelevantChallengeOrTrend]"
• •Email Newsletter Subject Line (Intrigue & Benefit): "🤫 Your Secret to [Desired Outcome, e.g., 'Effortless Radiance'] is Inside... Body Snippet: Hey Gorgeous! Ready to unlock [Desired Outcome]? Our best-selling [Product Name] is packed with [Benefit] to help you shine from the inside out. Plus, get a sneak peek at what everyone's raving about..."
• •Website Product Description (Short & Punchy): "[Product Name]: Get Ready to Glo! This isn't just [Product Category]; it's your new ritual for [Key Benefit 1] and [Key Benefit 2]. Infused with [Key Ingredient/Feature], expect [Specific Result]. Add to cart for your daily dose of fabulous."