Tono de Marca

aspirational, adventurous, and motivational. It’s also earnest and passionate

Valores de Marca

• •Adventure & Exploration
• •Passion & Determination
• •Freedom
• •Connection with Nature & the Sea
• •Quality
• •Sustainability & Ethical Production
• •Authenticity

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the identified tone (aspirational, adventurous, motivational, earnest), key messaging points, "do's and don'ts" for language, and specific vocabulary related to adventure and the sea. Share this with anyone creating content.
• •Storytelling over Selling: Focus on the narrative of adventure, exploration, and passion. Weave product mentions into these stories naturally rather than leading with a hard sell. Show, don't just tell, how the products fit into an adventurous lifestyle.
• •Consistent Visuals: Ensure all imagery and videography align with the adventurous, nautical, and nature-connected theme. This reinforces the written tone.
• •Engage with an Adventurous Spirit: When interacting with customers on social media or via email, maintain the same passionate and encouraging tone. Respond to queries and comments in a way that reflects the brand's adventurous heart.
• •Use User-Generated Content (UGC) Strategically: Encourage customers to share photos of themselves on their adventures wearing Bauprés gear. Feature this content (with permission) to authentically showcase the brand values and tone in action, reinforcing the community aspect of "living the adventure."

Percepción Social

projecting an image of a conscious, adventurous, and quality-focused company

Ejemplos de Copy

• •Chart your own course. Our new [T-Shirt Name] Tee is more than fabric; it's a declaration. Woven with the spirit of the open sea and the call of the unknown. Where will your adventure take you next? #BaupresBrand #LiveTheAdventure #ExploreMore #NewCollection
• •Embrace the horizon. Our [Hoodie Name] Hoodie is crafted for crisp dawns and sunset explorations. Feel the warmth, chase the thrill. Your journey awaits. Shop Adventure-Ready Gear. #Baupres #AdventureGear #SeaToSummit
• •Subject: More Than a Brand – It's a Call to Adventure. At Bauprés, we believe life's greatest moments are found beyond the familiar. We pour passion into every stitch, inspired by the untamed spirit of exploration. Discover gear that’s ready for your story. What new horizon will you conquer today? #BaupresJourney #PassionForLife
• •Fuel Your Expedition. Every great adventure starts with a plan, and often, a strong coffee. Our [Mug Name] Mug is your trusty companion for morning contemplations of the voyages ahead. Durable, inspiring, and ready for your daily ritual. #Baupres #MorningRitual #AdventureFuel
• •Adventure Consciously. Explore the world with Bauprés. Our [Shoe Name] vegan sneakers are designed in Spain, ethically crafted for comfort and durability, because every step towards adventure should also be a step towards a better planet. Spread your sails, sustainably. #BaupresBrand #VeganAdventure #SustainableStyle #MadeInSpain