Tono de Marca

Professional, Quality-Oriented, Aspirational, Helpful, Elegant

Valores de Marca

• •Quality
• •Customer Satisfaction
• •Design & Aesthetics
• •Attention to Detail
• •Reliability & Trustworthiness

Mejores Prácticas

• •Develop a Tone of Voice Guide: Document the identified brand tone (Professional, Quality-Oriented, Aspirational, Helpful, Elegant) with clear examples of "do's and don'ts" for language, sentence structure, and common phrases. This ensures everyone writing for the brand is aligned.
• •Prioritize "Quality" and "Style" in Product Descriptions: Consistently use descriptive adjectives that reinforce the high-end, aesthetic nature of the products (e.g., "premium," "finely crafted," "elegant," "sophisticated," "durable," "solid").
• •Maintain a Helpful and Solution-Oriented Approach: Frame copy around how the products solve customer needs or help them achieve their design aspirations (e.g., "Transform your kitchen with...", "The perfect solution for updating your doors...", "Achieve a cohesive look with...").
• •Ensure Clarity and Professionalism: Use clear, concise language. Avoid overly casual slang or jargon that might detract from the professional image. Proofread meticulously to maintain a high standard.
• •Reflect Customer-Centric Values: Incorporate phrases that echo the commitment to customer satisfaction and support, such as "We're here to help," "Shop with confidence," or "Your satisfaction is our priority," especially in service-related communications.

Percepción Social

Positive (amongst own customers), Limited Wider Public Perception

Ejemplos de Copy

• •Elevate Your Everyday: Discover Architectural Hardware That Speaks Volumes. At Aure Hardware, we believe the finest homes are built on the details. Explore our curated collection of premium door handles, cabinet pulls, and homewares – each piece designed to blend timeless style with enduring quality. Transform your space, effortlessly.
• •Quality You Can Feel. Style That Inspires. From the satisfying weight of a solid brass handle to the sleek lines of our modern knobs, Aure Hardware delivers Australian-designed quality that enhances both the beauty and functionality of your home. Experience the difference exceptional hardware makes.
• •Your Vision, Our Expertise. Planning a renovation or just a simple refresh? Our team is dedicated to providing a seamless shopping experience, from browsing our stylish collections to ensuring your installation is a breeze. Let Aure Hardware help you perfect every detail.
• •The Finishing Touch That Makes All The Difference. Don't underestimate the power of premium hardware. Aure Hardware offers a wide range of stylish and functional pieces, from sophisticated brushed brass to contemporary matte black, ensuring your home reflects your unique taste down to the last detail.
• •Australian Owned, Globally Inspired, Locally Supported. Aure Hardware brings you the best in architectural hardware, backed by our commitment to exceptional customer service and reliable technical support. Invest in quality that lasts and style that endures for your Australian home.