Tono de Marca

Appreciative & Passionate, Refined & Elegant, Knowledgeable & Niche-focused, Aspirational & Unique, Trustworthy & Quality-Oriented

Valores de Marca

• •Craftsmanship & Artistry
• •Uniqueness & Originality
• •Quality & Durability
• •Passion & Expertise
• •Elegance & Style

Mejores Prácticas

• •Embrace "Atypique" Storytelling: Always highlight what makes a product unique, its origin, the craft involved, or its distinct features. Use words that evoke exclusivity and individuality.
• •Focus on Sensory and Quality Language: Use descriptive words that appeal to touch (e.g., "supple leather," "smooth-grained wood") and sight ("deep patina," "intricate carving"), and always emphasize the quality of materials and construction.
• •Maintain an Educated and Passionate Voice: Especially for niche products like watch winders or cigar accessories, write from a place of knowledge and genuine appreciation. Share insights and tips that add value beyond the product itself, as seen in their blog.
• •Speak to an Audience That Values Craft and Elegance: Address the reader as someone with discerning taste who appreciates quality over quantity and style with substance. Avoid overly casual slang or generic marketing phrases.
• •Ensure Visual and Textual Harmony: The sophisticated and clean aesthetic of the website and Instagram should be mirrored in the elegance and clarity of the language used. The copy should feel as curated and considered as the products themselves.

Percepción Social

Customers likely perceive the brand as a source for distinctive, higher-end gifts and accessories, particularly for men (given the focus on cigar accessories, watch winders, leather goods). They would expect quality and items that are not commonly found elsewhere. The term "atypique" helps shape this perception of offering something different. The brand appears to be building a reputation as a specialist retailer for niche luxury/hobbyist items alongside more general artisanal products. The presence of a blog and detailed product descriptions suggests an effort to be seen as more than just a retailer, but also as an enthusiast's corner. The .com site presents as a broader collection of "trendy items and original gifts".

Ejemplos de Copy

• •More than a wallet, it's a testament to tradition. Feel the rich grain of full-flower leather, meticulously stitched by hand. An atypical companion for your daily journey, ageing gracefully with every story it shares.
• •Elevate your workspace from mundane to memorable. Our curated wooden desk pieces are born from nature's artistry and a craftsman's touch – a distinct statement of style and appreciation for the atypical.
• •Preserve the soul of your timepiece. Our watch winders marry silent precision with elegant design, ensuring your automatic watch remains a flawless performer. An essential for the discerning collector who values the exceptional.
• •For the aficionado who understands that a fine cigar is an experience, not just a smoke. Discover our new humidor collection – where perfect preservation meets atypical elegance. Safeguard your passion.
• •Tired of the typical? Atelier Atypique curates the uncommon. From handcrafted leather and wood artistry to sophisticated accessories that speak to your unique taste. Discover gifts and personal treasures that tell a different story.