Tono de Marca

Approachable and Friendly, Value-Oriented and Smart, Confident and Transparent (about being dupes), Aspirational yet Accessible, Enthusiastic and Passionate (about fragrance)

Valores de Marca

• •Affordability: Providing access to luxury-inspired scents without the high price tag.
• •Quality: Emphasizing that their Eau de Parfums are long-lasting and well-crafted.
• •Customer Satisfaction: Prioritizing positive customer experiences through good service and desirable products.
• •Transparency: Being clear about the nature of their products (dupes) and their value proposition.
• •Accessibility: Making a wide range of popular scent profiles available to a broader audience.

Mejores Prácticas

• •Always Emphasize Value & Quality: Consistently highlight that affordability does not mean a compromise on the scent experience or longevity. Use phrases like "luxury for less," "smart scenting," "high-quality inspired perfumes."
• •Be Transparent and Confident about 'Dupes': Don't shy away from the "inspired by" nature. Frame it positively as a smart choice for fragrance lovers. Use clear language like "fragrance twin," "our version of," "inspired by."
• •Maintain a Friendly and Approachable Voice: Use conversational language, emojis where appropriate (especially on social media), and address the customer directly ("you," "your"). Respond to comments and DMs in a helpful and enthusiastic manner.
• •Focus on the Sensory Experience: Use descriptive language to evoke the scent profiles and the feeling they create, even when referencing the original inspiration. Talk about notes, moods, and occasions.
• •Showcase Social Proof: Regularly incorporate customer testimonials, reviews, and user-generated content (with permission) to build trust and reinforce the positive perception of the brand and its products. This authenticates the value proposition.

Percepción Social

A smart alternative, Good value for money, Trustworthy (within the dupe market), A discovery platform, Engaging and responsive

Ejemplos de Copy

• •Headline: "Why pay more for your signature scent? ✨" Body: "Indulge in the luxury fragrances you adore, without the luxury price tag. Asedos brings you high-quality, long-lasting Eau de Parfums inspired by the world's most iconic scents. Smell amazing, save smarter. Your new favorite is waiting! #AsedosPerfumes #SmartLuxury #ScentTwin" (Tone: Value-Oriented, Confident, Approachable)
• •Headline: "Obsessed with [Popular Designer Fragrance]? You'll LOVE our 'Inspired by...' version!" Body: "Shhh... your secret to smelling divine for less is here. 😉 Our fragrance twin captures the essence of [Popular Designer Fragrance] with stunning accuracy and staying power. Experience the allure, embrace the savings. Shop now and find your perfect match! #InspiredByYou #FragranceDupe #AsedosScents" (Tone: Friendly, Enthusiastic, Transparent)
• •Headline: "Unlock a World of Fragrance Without Breaking the Bank." Body: "At Asedos, we believe everyone deserves to feel fabulous. That's why we've crafted a collection of exquisite Eau de Parfums inspired by top designer scents, all made in the EU. Quality, longevity, and irresistible prices – what's not to love? Discover your next scent obsession today! #AffordableLuxury #PerfumeLover #Asedos" (Tone: Aspirational yet Accessible, Quality-Focused, Confident)
• •Headline: "Customer Love! ❤️ 'I'm amazed by how similar it is!'" Body: "Don't just take our word for it! Our customers are raving about the quality and accuracy of our fragrance twins. '[Insert positive customer quote about a specific perfume, e.g., Our version of Baccarat Rouge is incredible!]' Ready to be impressed? Explore our bestsellers now! #CustomerFavorite #PerfumeReview #AsedosExperience" (Tone: Trustworthy, Approachable, Value-Oriented)
• •Headline: "Weekend Vibes loading... Which Asedos scent are you wearing?" Body: "Whether it's a cozy night in or a glamorous outing, the perfect fragrance completes the mood. Our Eau de Parfums offer a scent for every occasion, inspired by the best. Tell us your go-to Asedos perfume in the comments! 👇 #ScentOfTheDay #WeekendFragrance #AsedosCommunity" (Tone: Engaging, Enthusiastic, Community-Focused)