Tono de Marca

aspirational, trendy, accessible, and community-focused (for art/poster segment), functional (for mobile accessories)

Valores de Marca

• •Accessibility: Making art and stylish products available to a broader audience ("affordable art for all").
• •Modernity & Style: A focus on contemporary design and aesthetics, both in their products and their brand presentation.
• •Community & Engagement: Encouraging user participation and sharing (e.g., through social media campaigns).
• •Innovation (potentially): The poster business mentioned using new technology to reduce return rates in e-commerce for interior design.
• •Quality (implied): The mention of experienced frame makers and high-quality materials for their posters suggests a commitment to quality.

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the identified tone (aspirational, trendy, accessible, functional for accessories), key messaging points, "do's and don'ts" for language, and target audience personas. This ensures everyone creating content is aligned.
• •Understand Your Segments: Tailor the tone slightly for different product categories if needed (e.g., more inspirational for art, more benefit-driven for tech accessories) while ensuring the core brand personality remains consistent. The overarching theme could be "Modern Living, Simplified and Stylized."
• •Prioritize Clarity and Accessibility: Whether talking about art or phone chargers, use clear, concise language that is easy for the target audience to understand. Avoid overly technical jargon for accessories and overly pretentious art-speak for posters.
• •Stay Authentic and Engaging: Encourage interaction, use user-generated content (especially for the art segment), and respond to comments and messages in a way that reflects the brand's personality. Let the passion for design and accessibility shine through.
• •Review and Iterate: Regularly review all outbound copy (website, social media, ads, emails) to ensure it aligns with the defined brand tone and values. Get feedback and be willing to adjust as the brand evolves and customer feedback comes in.

Percepción Social

largely positive among its engaged followers, seen as a source of stylish and affordable wall art. The perception of the mobile accessories side is likely more neutral, focused on product availability and functionality.

Ejemplos de Copy

• •Headline: Your Walls Are Waiting. Discover Art That Speaks to You. Body: Don't just decorate, express. Artiks brings you a curated collection of stunning posters and prints to transform your space, without breaking the bank. Find your perfect piece today. #ArtiksDesign #AffordableArt #HomeVibes
• •Headline: Create a Home You Love. It Starts with Artiks. Body: From minimalist maps to vibrant abstracts, our designs are made to inspire. Quality prints, endless inspiration. What will you frame? #MyArtiksStyle #WallCandy #InteriorInspo
• •Headline: Gift a Story. Personalized Map Posters by Artiks. Body: Capture a special place, a cherished memory. Design a unique map poster that tells their (or your) story. The most thoughtful gift, beautifully crafted. #ArtiksMaps #PersonalizedGifts #MapArt
• •Headline: Fresh Look, Fresh Space. New Arrivals at Artiks. Body: Our latest collection of posters has just dropped! Discover new trends, timeless classics, and the perfect piece to complete your room. Explore now and get inspired. #ArtiksNew #PosterArt #HomeDecor
• •Headline: Join the #ArtiksCommunity! Share Your Style. Body: We love seeing how you style your Artiks prints! Tag us @artiksdesign and use #MyArtiksStyle for a chance to be featured. Let's make the world a more beautiful place, one wall at a time. #CustomerLove #ArtForAll