Tono de Marca

Trendy, Confident, Inclusive, and Approachable.

Valores de Marca

• •Fashion Inclusivity & Empowerment: Providing stylish, on-trend options for all body types, particularly celebrating and catering to plus-size and curvy women.
• •Affordability/Value: Offering fashionable items that are accessible, as suggested by "bougie on a budget" and promotions like BOGO deals.
• •Trend-Consciousness: Staying current with the latest fashion trends and bringing those to their customers.
• •Self-Expression & Confidence: Encouraging customers to express themselves and feel confident through their clothing choices.

Mejores Prácticas

• •Know Your Audience Deeply: Understand their language, aspirations, and pain points. Use terms and references that resonate with them (e.g., "baddie," "bougie on a budget," "shopaholic").
• •Embrace Inclusivity in Language: Actively use language that celebrates diversity and body positivity. Ensure messaging makes everyone feel seen, valued, and confident.
• •Stay Current with Trends (But Authentic): Incorporate trendy slang or references where appropriate for platforms like TikTok, but ensure it aligns with the overall brand voice and doesn’t feel forced. The voice should evolve with the audience but remain true to core values.
• •Develop a Brand Voice Style Guide: Document key "do/don't" examples for tone, commonly used phrases, and words that reflect the brand's personality (e.g., confident, approachable, trendy, inclusive). This ensures consistency across all communications.
• •Be Conversational and Engaging: Write as if you're talking to a friend. Use an inviting, enthusiastic, and approachable tone. Encourage interaction and build a community through your copy.

Percepción Social

The general public, particularly its target audience on platforms like TikTok and Instagram, likely perceives Arondaco Boutique as a go-to online store for trendy, affordable fashion, especially for curvy and plus-size individuals. The use of popular and engaging hashtags suggests an effort to be seen as current and relatable. The brand appears to be building a community around body positivity and fashion accessibility. The welcome message for "shopaholics" and the "bougie on a budget" positioning likely resonate well with customers looking for frequent, affordable style updates.

Ejemplos de Copy

• •🔥 Curves on fire! 🔥 Our new [Dress Name] just dropped, and it’s everything you need to own the room. Trendy, fierce, and made for YOU. Tap to shop and unleash your inner baddie! #ArondacoBabe #CurvyConfidence #PlusSizeFashion
• •Hey Shopaholics! 😉 Get ready to refresh your wardrobe without breaking the bank. Arondaco Boutique brings you the latest trends and must-have styles for every body. Because fashion is for EVERYONE. Explore our new collection now! #ArondacoStyle #TrendyPlusSize #AffordableFashion
• •Own Your Style. Rock Your Curves. ✨ Discover bold prints, vibrant colors, and the freshest trends at Arondaco Boutique. Fashion that fits, flatters, and feels fabulous. Welcome to your new obsession!
• •Serving looks & confidence all day, every day! 💁‍♀️✨ This [Outfit Description] from Arondaco Boutique is my new fave. Bougie on a budget? We got you! Link in bio to snag yours. #OOTD #ArondacoHaul #TrendyFashion #BodyPositivity
• •👑 Hey Gorgeous, Your Next Favorite Outfit is Here (and it's SO you!) Ready to turn heads? At Arondaco Boutique, we believe fashion should be fun, fearless, and always fit perfectly. We're dropping new arrivals that are *chef's kiss* and totally budget-friendly. Treat yourself – you deserve it!