Tono de Marca

Confident, Sophisticated, Enthusiastic & Descriptive, Direct & Promotional

Valores de Marca

• •Affordable Luxury
• •Quality
• •Customer Satisfaction
• •Aspiration/Self-Enhancement
• •Accessibility

Mejores Prácticas

• •Use Evocative Language for Scents: Continue to describe the notes, character, and the feeling each perfume evokes (e.g., 'refreshing citrus,' 'warm base of amber,' 'embodies ambition').
• •Highlight 'Inspired by' aspect clearly and transparently.
• •Incorporate customer reviews and testimonials into the copy.
• •Emphasize affordability and value proposition without compromising on perceived quality.
• •Showcase the range of scents available, catering to different preferences (male, female, unisex).

Percepción Social

A brand that makes luxury fragrances accessible to a wider audience in Pakistan, offering high-quality alternatives to expensive designer perfumes. Perceived as confident, sophisticated, and customer-centric.

Ejemplos de Copy

• •Experience Luxury Scents Without the Luxury Price Tag!
• •Experience confidence and sophistication with The Gentlemen.
• •Premium Perfumes Inspired by Luxury Designer Fragrances.
• •The Gentlemen – Inspired by Office for Men: best perfume ever!
• •Embodies ambition and achievement, ensuring you exude charisma