Tono de Marca

Cute, minimalistic, enthusiastic, positive, personal, and relatable, with a touch of warmth and pride in identity.

Valores de Marca

• •Empowerment of the Latino community
• •Self-love and self-expression
• •Pride in Latina heritage and entrepreneurship
• •Minimalistic and cute aesthetics
• •Customer-centric approach

Mejores Prácticas

• •Maintain a consistent tone across all platforms, adapting the level of formality to the specific channel (e.g., more informal on TikTok, more formal on the website).
• •Authentically leverage the "Latina-owned" aspect, especially on platforms like TikTok, to foster a supportive community.
• •Use "You" and "Your" to frame benefits around the customer's needs, emphasizing how products improve their lives.
• •Incorporate short anecdotes or founder messages to build a personal connection with customers.
• •Ensure that visuals align with the desired tone (e.g., "cute & minimalistic" should be reflected in imagery).

Percepción Social

Supportive, community-driven, empowering, authentic, and focused on self-love and appreciation, particularly within the Latino community.

Ejemplos de Copy

• •Quierete y comprate flores Amor Propio! (Love yourself and buy yourself flowers Self Love!)
• •New arrivals are here! ✨ Treat yourself to something special today. You deserve it! 💕
• •Supporting Latina-owned businesses means supporting dreams. Thank you for being part of our community! 💖
• •Obsessed with our new collection! 😍 Which piece is your favorite? Let us know in the comments! 👇
• •Self-care is not selfish. It's essential. 🌸 Shop our collection and prioritize your well-being.