Tono de Marca

Personal, Relatable, Empowering, Inspiring, Playful, Vibrant, Quintessentially English/British, Accessible Luxury

Valores de Marca

• •Personalization & Self-Expression
• •Sustainability & Ethical Production
• •Quality & Craftsmanship
• •Empowerment
• •Community & Connection
• •Innovation
• •Service
• •Quality
• •Identity

Mejores Prácticas

• •Embrace "Beautifully British": Infuse a sense of modern British charm – think elegant yet approachable, with a touch of playful wit where appropriate.
• •Highlight Personalisation & Storytelling: Always emphasize the ability to create meaningful, bespoke pieces. Encourage customers to share the stories behind their jewellery.
• •Be Authentic & Transparent: Speak openly about sustainable practices and UK manufacturing. Let Anna's genuine passion for design and empowering others shine through.
• •Use Empowering & Positive Language: Focus on how the jewellery makes the wearer feel – confident, special, expressive, and connected to their memories and loved ones.
• •Maintain a Playful yet Sophisticated Voice: Balance vibrant and fun descriptions with an underlying sense of quality craftsmanship and timeless style. Avoid overly formal or technical jargon.

Percepción Social

Positive customer experiences, Good customer service, Trusted brand, Appreciation for handmade & ethical aspects, Stylish & On-Trend

Ejemplos de Copy

• •Your story, beautifully told. ✨ Create a one-of-a-kind piece with Anna Lou of London that celebrates your unique sparkle. #MyAnnaLouStory #PersonalisedJewellery
• •Handcrafted with love, right here in the UK. Our commitment to sustainable, ethical jewellery means every piece isn't just beautiful, it's made with a conscience. #EthicalLuxury #MadeInUK
• •Life's too short for boring jewellery! 😉 Add a pop of playful colour and personality to your everyday with our latest vibrant collection. #AnnaLouVibes #StatementJewellery
• •From cherished moments to everyday chic, our bespoke designs are made to be loved and lived in. Discover jewellery that’s as unique as you are. #QuintessentiallyAnnaLou #BespokeTreasures
• •Feel empowered, feel you. Anna Lou of London is more than just jewellery; it's a way to wear your heart on your sleeve (or around your neck!). Find your sparkle. #EmpowerThroughStyle #AnnaLouLondon