Tono de Marca

sophisticated, elegant, and aspirational

Valores de Marca

• •Elegance and Sophistication: A primary focus on creating pieces that exude refined style.
• •Quality: Emphasis on high-quality raw materials, technology in modeling, and well-crafted garments.
• •Timelessness: Designing versatile and classic pieces that transcend fleeting trends.
• •Femininity and Empowerment: Aiming to dress women in a way that makes them feel confident, comfortable, and empowered.
• •Versatility: Creating clothes that can be adapted for various occasions.

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document detailing the brand's tone (sophisticated, elegant), approved vocabulary (e.g., "refined," "timeless," "curated," "empower" vs. "cool," "trendy," "hot"), and phrases to avoid. This ensures everyone writing for the brand is aligned.
• •Focus on "Show, Don't Just Tell": Instead of saying "our clothes are high quality," describe the luxurious feel of the fabric, the meticulous stitching, or the flattering drape of the garment. Let the details convey the quality and elegance.
• •Maintain Grammatical Precision and Polished Language: Avoid slang, overly casual contractions, and grammatical errors. The language should mirror the sophistication of the garments themselves. Use clear, concise, and evocative prose.
• •Speak to Aspirations While Remaining Accessible: While the tone is aspirational and elegant, ensure the copy still connects with the target audience's desires for confidence, style, and feeling good. Highlight how Laveste pieces contribute to their empowered and refined lifestyle.
• •Ensure Visual and Textual Harmony: The copywriting should always complement the visual identity of the brand. If the imagery is clean, elegant, and sophisticated, the text must echo this. Consistency across all touchpoints reinforces the brand message.

Percepción Social

The brand presents itself as a high-quality, sophisticated fashion label. The imagery and content are curated to reflect an upscale lifestyle.

Ejemplos de Copy

• •Instagram Post (New Collection): Discover the embodiment of timeless elegance. Our new Resort Collection has arrived, crafted for the woman who moves through life with grace and confidence. Explore pieces that speak to your innate sophistication. #Laveste #NewCollection #TimelessElegance #ResortWear #LuxuryFashion
• •Product Description (Dress): The Isabella Dress: Where classic design meets contemporary allure. Meticulously tailored from premium silk, this piece offers unparalleled comfort and a silhouette that celebrates your form. Perfect for moments that demand distinction. Elevate your wardrobe with Laveste.
• •Email Newsletter Subject: Laveste Invites You: Experience the Art of Refined Style
• •Website Banner Text: Laveste: Curating Your Journey in Elegance. Timeless Fashion, Impeccable Quality.
• •YouTube Video Description (Campaign Video): Step into the world of Laveste. Our latest campaign captures the essence of sophisticated femininity and the enduring appeal of expertly crafted design. Discover the collection that empowers you to express your most elegant self. [Link to website]