Tono de Marca

Authentic, Passionate, Educational, Approachable, and Warm. The brand speaks with genuine expertise about beekeeping and the natural world, sharing facts about bees and honey, while avoiding overly corporate or technical jargon.

Valores de Marca

• •Purity & Quality
• •Tradition & Family
• •Artisanal Craftsmanship
• •Respect for Nature
• •Origin (Michoacán)

Mejores Prácticas

• •Lead with Authenticity: Always tell the real story. Use "we," "our family," and "our craft" to reinforce the personal, human element behind the brand. Avoid generic marketing language.
• •Emphasize the Origin: Consistently mention "Michoacán," the specific floral sources (avocado, mesquite), and the traditional methods. This is your strongest differentiator and adds immense value.
• •Educate, Don't Just Sell: Frame your content around educating the customer. Share facts about bees, the benefits of raw honey, and different ways to use the products. This builds trust and positions you as an expert.
• •Use Sensory and Evocative Language: Describe the taste, color, and texture of the honey. Use words like "rich," "golden," "creamy," "delicate floral notes," and "buttery finish" to help customers imagine the experience.
• •Maintain a Warm and Approachable Tone: Whether responding to comments or writing a product description, keep the language warm, friendly, and personal. Treat every interaction as a conversation with someone who values quality and tradition as much as you do.

Percepción Social

Customers perceive Alaïa Miel as a trustworthy and high-quality source of premium, authentic honey. It is seen as an artisanal producer offering unique products, distinct from mainstream options. The brand is also perceived as authentic and rooted due to its connection to Michoacán and its family-run nature.

Ejemplos de Copy

• •Taste the richness of Michoacán's avocado fields in every drop. Our 100% pure avocado honey isn't just sweet; it's a journey of flavor, crafted with tradition and passion by our family. Discover the difference that real honey makes. #AlaiaMiel #MielDeAguacate #HechoEnMexico #MielPura
• •From Our Family to Yours: The Purest Artisanal Honey from the Heart of Michoacán.
• •Looking for a natural sweetener that's truly pure? Alaïa Miel is harvested directly from our family's apiaries in Michoacán as unfiltered, unpasteurized, and full of nature's goodness. Elevate your wellness routine with the authentic taste of 100% pure honey. Shop our collection today.
• •Light in color but deep in flavor, our Mesquite Honey offers delicate floral notes with a smooth, buttery finish. This artisanal honey is a direct reflection of the wild mesquite blossoms of Michoacán, carefully harvested by our family to bring a unique and sophisticated sweetness to your table. Perfect for teas, cheeses, and marinades.
• •A Taste of Tradition: Discover What Makes Our Honey Different.