Tono de Marca

Elegant, Luxurious, Warm, Inviting, Nature-inspired, Australian, Creator-focused

Valores de Marca

• •Luxury & Quality
• •Versatility & Durability
• •Australian Identity
• •Community & Growth
• •Customer Connection

Mejores Prácticas

• •Emphasize "Luxury" and "Quality" Consistently: Use descriptive adjectives that evoke elegance, craftsmanship, and premium feel (e.g., "exquisite," "timeless," "finely crafted," "premium recycled cotton").
• •Maintain a Warm and Inclusive Voice: While luxurious, the tone should still be inviting. Use phrases that welcome customers to the brand and make them feel part of the "Aiyana lifestyle."
• •Weave in the Australian Identity: Subtly remind customers of the brand's heritage and connection to Australian craftsmanship and landscapes where appropriate.
• •Encourage Customer Creativity and Connection: Use language that inspires customers to envision how they will use the throws and prompts them to share their experiences, reinforcing the "You be the creator" and community aspects.
• •Be Mindful of the "Multipurpose" Value: Highlight the versatility of the throws – their suitability for both stylish indoor decor and durable outdoor use – to appeal to a broader range of lifestyle needs.

Percepción Social

A provider of high-quality, luxurious, and versatile Australian-made throws, targeting customers who appreciate quality and are willing to invest in statement pieces for their homes and lifestyle.

Ejemplos de Copy

• •Headline: Indulge in Timeless Australian Luxury. Body: Wrap yourself in the exquisite craftsmanship of an Aiyana throw. Designed for every setting, crafted to last. #AiyanaLifestyle #LuxuryThrows
• •Headline: Your Space, Your Statement. Body: From rugged outdoor adventures to serene indoor moments, Aiyana throws empower you to create your perfect ambiance. Discover versatile luxury. #AustralianMade #HomeDecor
• •Headline: Woven with Passion, Designed for Life. Body: At Aiyana, every thread tells a story of Australian artistry and enduring quality. Experience the difference of a truly luxurious throw. #HandcraftedLuxury #InteriorStyling
• •Headline: Join Our Forever Flowering Community. Body: Aiyana is more than just a throw; it's a touch of luxury, a piece of Australia, and a community of creators. Share your #AiyanaMoments with us. #SupportLocalAustralia
• •Headline: The Gift of Enduring Elegance. Body: Searching for a thoughtful gift? An Aiyana throw is a gesture of luxury and timeless style, perfect for any occasion. Give the gift of versatile beauty. #LuxuryGift #Aiyana