Tono de Marca

Enthusiastic, Friendly, Youthful, Trendy, Direct, Persuasive, Relatable, and Authentic

Valores de Marca

• •Creativity and Self-Expression
• •Accessibility/Affordability (Implied)
• •Community Engagement
• •Glamour and Fun
• •Quality and Versatility

Mejores Prácticas

• •Embrace Emojis and Youthful Language: Consistently use relevant emojis (✨💖💅🎨🌈🔥💋) and contemporary slang/phrases that resonate with a young, makeup-enthusiast audience. Keep the language energetic and upbeat.
• •Center Amanda Fênix's Voice (where appropriate): Leverage the "diva," "bestie," "amigas" persona established by Amanda Fênix, especially on platforms where her presence is strong (like TikTok and Instagram). Maintain a friendly, approachable, and slightly informal yet confident tone.
• •Highlight Visuals and Transformation: Focus copy on the transformative and creative power of makeup. Use descriptive words that evoke vibrancy, sparkle, and the ability to create "infinite looks."
• •Direct Calls to Action with Urgency: Employ clear and enthusiastic calls to action ("Tap the link in bio!", "Shop now!", "Don't miss out!"). Create a sense of excitement or scarcity for promotions and new launches.
• •Engage and Build Community: Write copy that invites interaction. Ask questions, encourage comments, and use inclusive language that makes followers feel like part of the "AF Closet" family. Reference user-generated content or popular trends when relevant.

Percepción Social

Positive, Aspirational, Influencer-Driven, Focused on Makeup Enthusiasts, Associated with "Diva" Persona

Ejemplos de Copy

• •✨ OMG, besties! ✨ Get ready to UNLEASH your inner artist! 🎨 Our NEW "Chromatic Dream" Palette just dropped and it's EVERYTHING! 🌈 100+ vibrant shades, insane pigment, and endless looks. Your makeup bag is BEGGING for this. 😉 Tap the link in bio to snag yours before it's gone! 💨 #AFCloset #NewCollection #MakeupGoals #ChromaticDream #MustHave
• •Hey Divas! 💅 Wanna see how I create this killer glitter eye? ✨ Using our ‘Galaxy Sparkle’ pot from the AF Closet ‘Stardust’ collection! Super easy, super glam! 😍 Link in bio for all the sparkles! What look should I do next? Drop a comment! 👇 #AFClosetGlowUp #GlitterMakeup #EasyMakeup #TikTokMadeMeBuyIt
• •🔥 HOT DEAL ALERT! 🔥 Your makeup game is about to get a serious upgrade! For a limited time, get 20% OFF all AF Closet bestsellers! 💖 From our viral 102-color palette to a dazzling liquid highlighter – it's time to treat yourself! ✨ Shop now – link in bio! Don't miss out, gorgeous! 💋 #AFClosetSale #MakeupDeals #LimitedTimeOffer #BeautyHaul
• •🤫 Psst... An EXCLUSIVE AF Closet Treat Just For You! 💖
• •From everyday chic to weekend glam, the 'All Eyes On Me' palette is your secret weapon! 💣 Packed with buttery mattes, dazzling shimmers, and explosive glitters, you'll be serving looks for EVERY occasion. Dare to create? ✨