Tono de Marca

personable, confident, and sassy

Valores de Marca

• •Authenticity and Originality
• •Community and Support for Small Businesses
• •Entrepreneurial Spirit and Hard Work
• •Family and Personal Connection
• •Customer Gratitude

Mejores Prácticas

• •Embrace the Owner's Voice: Continue to leverage the owner's personal story and voice. Authenticity is a major strength, so posts should feel like they are coming directly from her.
• •Keep it Real and Relatable: Use informal language, humor, and personal anecdotes. Avoid overly corporate or stuffy language. The 'sassy' and confident tone should be consistent.
• •Highlight 'Handmade' and 'Unique': Continuously emphasize the originality and special nature of the products, especially the custom and upcycled items. This sets the brand apart from larger retailers.
• •Show Gratitude and Build Community: Regularly thank customers and emphasize the 'shop local' message. This reinforces the brand's community-focused values and encourages loyalty.
• •Be Confident and Empowering: The brand's copy should exude confidence. Celebrate the strength and style of your customers and the hustle of the brand itself. This creates an aspirational yet attainable brand image.

Percepción Social

WSLdesigns is perceived as a beloved local boutique with a strong connection to its community. Being voted "Best of the Ohio Valley" indicates a high level of customer satisfaction and positive local reputation. The social media engagement suggests that customers see the brand as more than just a place to shop; they view it as a personal brand they are invested in. The owner's transparency about her journey and gratitude likely contributes to this loyal following. The overall perception is that of a trendy, high-quality, and personable small business that is deeply appreciated by its clientele.

Ejemplos de Copy

• •Forget blending in. Our new graphic tees are here to make a statement. Each one has that 'small town sass, big city energy' you love. Because life’s too short for boring clothes. #WSLdesigns #GraphicTees #ShopLocal
• •The perfect dress for turning heads and breaking hearts. Or just feeling amazing on a Tuesday. You do you. We’ve got the dress for it. #BoutiqueStyle #OOTD #SassyAndClassy
• •Voted Best of the Ohio Valley for a reason! Come see what all the fuss is about. Your new favorite outfit is waiting for you at WSLdesigns. Thank you for shopping small and supporting my dream! #ShopSmall #OhioValley #BoutiqueFashion
• •Started with a dream and a whole lot of hustle. Now we’re here. Every order you place helps this mama build her empire. Thank you for being on this journey with me. ❤️ #SmallBusinessOwner #BoutiqueLife #Grateful
• •Treat Yourself! You’ve earned it. Get 20% off our entire collection of unique, hand-picked styles this weekend only. Go on, you deserve it. #Sale #BoutiqueFinds #WSLstyle