Tono de Marca

Sophisticated, Caring, and Reassuring.

Valores de Marca

• •Luxury & Quality
• •Thoughtfulness & Personalization
• •Safety & Trust
• •Convenience & Elegance
• •Celebration

Mejores Prácticas

• •Use an Elegant Vocabulary: Consistently use words like "curated," "luxurious," "exclusive," "thoughtful," "celebrate," and "pamper" to reinforce the brand's premium positioning. Avoid slang or overly casual language.
• •Emphasize the "Why": Don't just list products. Frame the copy around the emotional benefit for the giver and receiver. Focus on the feeling of being cared for, celebrated, and cherished.
• •Highlight the Personal Touch: Frequently mention the "handwritten card" or "personal message" in product descriptions and ads. This is a key differentiator and reinforces the value of thoughtfulness.
• •Maintain Visual and Textual Harmony: Ensure all copy is paired with high-quality, professional photography that reflects the brand's clean, soft, and elegant aesthetic. The tone of the words must match the tone of the visuals.
• •Speak to the Gift Giver: Tailor the message to the person buying the gift. Acknowledge their desire to find a perfect, safe, and beautiful present. Use reassuring language that builds their confidence in choosing Wowwy.

Percepción Social

Wowwy aims to be perceived as the premier, go-to brand for high-end, heartfelt gifts for mothers and babies, seen as trustworthy, reliable, and possessing an impeccable eye for quality, enabling givers to feel confident their choice is sophisticated and emotionally resonant.

Ejemplos de Copy

• •Celebrate her new beginning. The first moments of motherhood are precious and demanding. Give the new mom in your life a moment of pure indulgence with our curated gift box. Each item is carefully selected to pamper and support her, wrapped in elegance and delivered with love. Because she deserves it. #Wowwy #NewMomGift #LuxuryForHer
• •The Art of Gifting, Perfected for Motherhood. Discover our exclusive collections for pregnancy, new mothers, and baby. Luxurious, safe, and unforgettable gifts, complete with a handwritten note to share your joy.
• •Welcome them home with a touch of luxury. You've prepared for everything, but don't forget the perfect gift to celebrate the moment. Our baby gift boxes are filled with the softest, safest essentials for your newborn. A beautiful gesture to begin your new life together. Order now for a special start. #WowwyBaby #WelcomeHome #GiftForBaby
• •Searching for a baby shower gift that truly wows? Wowwy gift boxes combine luxury for mom and essentials for baby in one beautiful package. The perfect, thoughtful present that shows how much you care. Explore our curated collections. #BabyShowerGift #Wowwy #LuxuryBabyGift
• •Celebrate your team's biggest moments. When a valued employee welcomes a new child, mark the occasion with a gift that reflects your company's thoughtfulness and appreciation. Wowwy offers elegant, premium gift boxes for new parents that leave a lasting impression. Contact us for corporate gifting solutions. #CorporateGifting #EmployeeAppreciation #WorkplaceCulture #Wowwy