Tono de Marca

aspirational, emotional, and family-centric.

Valores de Marca

• •Family Unity
• •Celebration of Parenthood
• •Individuality and Personalization
• •Quality and Comfort
• •Emotional Connection

Mejores Prácticas

• •Use Storytelling: Frame products within the context of family stories and emotional moments rather than just listing features.
• •Emphasize "We" and "You": Use inclusive language to create a sense of community and direct connection with the customer.
• •Focus on Benefits, Not Just Features: Instead of saying "100% cotton t-shirt," say "A t-shirt as soft as a hug, perfect for snuggling up with your little ones."
• •Maintain a Warm and Empathetic Voice: The copy should always sound like it's coming from a fellow parent who understands the joys and challenges of family life.
• •Be Consistent Across All Channels: Whether it's the website, a blog post, or any future social media, the aspirational and emotional tone should be consistently applied.

Percepción Social

The brand's perception is likely limited to those who have directly interacted with the website. The intended perception, based on the website's presentation, is that of a niche, boutique brand that provides thoughtful, personalized products for families. The absence of a social media footprint could be perceived as a lack of engagement with a wider audience or a deliberate choice to maintain a more exclusive, direct-to-consumer relationship.

Ejemplos de Copy

• •More than just a t-shirt, it's a story you wear. Our new collection is designed for the moments you'll cherish forever. For the inside jokes, the family adventures, and the love that holds you all together. #WoWMoMents #FamilyFirst
• •Celebrate the ones you love most. For a limited time, enjoy 20% off our entire collection of personalized family apparel. Create your unique family look and wear your love on your sleeve.
• •Remember that family vacation? Or the day you brought your little one home? Our personalized pieces are made to capture those feelings. Find your new favorite family heirloom in our latest collection.
• •He's their hero, their guide, their biggest fan. This Father's Day, give him a gift that says it all. Our 'WoW Dad' t-shirt is more than just a piece of clothing; it's a badge of honor for the amazing father he is.
• •From Sunday morning pancakes to yearly family photos, it's the little things that become the big things. At WoW MoM, we believe in celebrating these traditions. Discover our collection and start a new tradition of your own.