Tono de Marca

poetic, mindful, and personal. It is gentle, serene, and deeply connected to the natural world. The language used is evocative and focuses on feeling and intention rather than hard selling. It feels less like a company and more like an intimate look into an artist's personal practice.

Valores de Marca

• •Artisanal Craftsmanship
• •Connection to Nature
• •Slow and Intentional Living
• •Authenticity and Personal Story
• •Sustainability

Mejores Prácticas

• •Lead with Story, Not Product: Always frame the product within a larger narrative. Talk about the inspiration, the material's origin, or the feeling it evokes before detailing the item itself.
• •Use a Sensory and Poetic Vocabulary: Employ words connected to nature, texture, light, and emotion. Terms like "earthy," "serene," "whispers," "gleam," "forged," and "woven" align perfectly with the brand's established tone.
• •Maintain the Founder's Voice: Continue to write from a personal, first-person perspective (using "I" and "my studio") whenever possible, especially on social media and in newsletters. This reinforces the authentic, artist-led identity of the brand.
• •Emphasize the "Slow" Process: Regularly use phrases like "slow-made," "handcrafted," "made with intention," and "one of a kind." This educates the customer on the value of the product and justifies its price point and potential wait times.
• •Keep Calls-to-Action Gentle: Avoid aggressive sales language. Instead of "Buy Now!", opt for softer invitations like "Explore the collection," "Discover the story," or "Find your piece." This respects the mindful nature of the customer base.

Percepción Social

The brand is perceived as a high-quality, artistic, and authentic source for unique, handcrafted goods. The audience is likely composed of individuals who share the brand's values: an appreciation for art, nature, and ethical consumerism. The positive engagement on Instagram suggests customers feel a personal connection to the creator and see their purchases as supporting an artist directly. The perception is not that of a large, impersonal retailer, but of a small, trusted, and respected artisan studio.

Ejemplos de Copy

• •Forged from silver and earth. Our new Riverstone pendant carries the quiet story of the water that shaped it. A slow-made piece of intention, ready to accompany you on your own path. Available now.
• •Woven Seeds: Adornment for the quiet moments. Discover handcrafted jewelry and objects inspired by the wild beauty of the Hudson Valley.
• •Hello from the studio, where the late afternoon sun is casting long shadows. This week, I've been working with a collection of beautiful, mossy-green stones, each one whispering tales of the forest floor. See the story unfold and be the first to know when these new pieces are available. [Link to blog/Instagram post]
• •Tired of the noise? Wear something that speaks of silence and strength. Woven Seeds offers slow-made adornment for body and home, handcrafted with natural materials. Find a piece that feels like you. Shop the collection.
• •These brass earrings are shaped by hand to echo the delicate curve of a fallen leaf. Lightweight and catching the light with a gentle gleam, they are a simple, sacred reminder of our connection to the world outside our windows. Each pair is unique, a testament to their handcrafted journey from our hands to yours.