Tono de Marca

Charming, Welcoming, and Curated

Valores de Marca

• •Quality and Timelessness
• •Hospitality and Experience
• •Inclusivity and Accessibility
• •Heritage and Authenticity

Mejores Prácticas

• •Always Blend the Two Halves of the Business: In all communications, reference both the retail ("antiek & interieur") and the hospitality ("koffie & theeschenkerij") aspects. This reinforces the unique dual experience that defines the brand.
• •Use Storytelling to Emphasize Heritage: Weave the history of the building and the stories behind antique pieces into product descriptions and marketing materials. This builds on the values of authenticity and timelessness.
• •Maintain a Warm and Personal Voice: Use inviting and friendly language. Phrases like "Welcome to," "We invite you," and "Feel at home" will reinforce the brand's welcoming nature. Address the customer directly and personally.
• •Highlight "Curated, Not Cluttered": Emphasize the careful selection process. Use words like "hand-picked," "unique collection," and "quality" to communicate that every item in the store has been chosen with intention, justifying the blend of old and new.
• •Be Visually Consistent: While not a copywriting practice per se, the brand's visual identity should match its tone. Use high-quality photos that capture the warm, "homey" atmosphere of the store, the rich textures of the antiques, and the appeal of the coffee shop. This visual language will support and enhance the written copy.

Percepción Social

The public perceives Via Via Antiek & Interieur as a unique and pleasant local spot. It's seen as more than just a retail store; it's a destination that combines shopping for unique home goods with a cozy café experience. Its location and the iconic red clock make it a recognizable landmark. The perception is that of a high-quality, trustworthy local business offering a unique blend of products in a welcoming environment.

Ejemplos de Copy

• •Step inside Via Via, where timeless antiques and modern treasures meet. Housed in a historic 1900s grocer in the heart of Gorssel, we invite you to discover unique pieces for your home. Stay for a coffee and our famous homemade apple pie and take your time, you're among friends.
• •A piece with a past, ready for its future. This exquisite 19th-century mahogany side table was chosen for its exceptional craftsmanship and timeless elegance. A testament to quality that transcends trends, it not just furniture; it a story waiting to be continued in your home.
• •Find the perfect accent for your home at Via Via Antiek & Interieur. From unique antique finds to contemporary gifts, our collection is curated for every taste and budget. Let our homey atmosphere inspire you. Look for the red clock in Gorssel a warm welcome awaits.
• •Shopping is a pleasure, not a race. Take a moment to relax in our coffee corner. Enjoy a slice of our award-winning apple pie and let the perfect find come to you.
• •Give a gift with soul this season. At Via Via, old and new go hand in hand to offer a selection of presents you won t find anywhere else. For the antique lover, the design enthusiast, and everyone in between. Find something special for your loved ones, and perhaps a little something for yourself.