Tono de Marca

authentic, warm, and sophisticated

Valores de Marca

• •Artisanal Craftsmanship
• •Natural & Quality Materials
• •Heritage & Authenticity
• •Comfort & Durability
• •Understated Luxury

Mejores Prácticas

• •Lead with the Origin Story: Always connect the products back to their Uruguayan roots and the tradition of craftsmanship. Phrases like "Handmade in Uruguay," "From our workshops in Uruguay," or "The spirit of Uruguayan artisans" reinforce brand identity and authenticity.
• •Use Sensory and Emotive Language: Focus on how the products feel. Use words like "soft," "warm," "supple," "cozy," and "enduring." Paint a picture that allows the customer to imagine the comfort and quality before they even make a purchase.
• •Emphasize "Natural" and "Authentic": Consistently highlight that the materials are natural (wool, leather) as a key differentiator from mass-market competitors. This appeals to eco-conscious consumers and those seeking quality.
• •Tell Stories, Don't Just List Features: Instead of just saying "leather strap," describe it as "a supple, full-grain leather strap that softens and patinas beautifully with time." Every feature is an opportunity to tell a small story about quality and durability.
• •Maintain a Confident and Calm Tone: The brand's voice is one of quiet confidence. Avoid urgent, loud calls to action ("BUY NOW!") and instead use sophisticated invitations like "Discover the Collection," "Experience the Comfort," or "Bring Home a Piece of Uruguay." This aligns with the perception of understated luxury.

Percepción Social

high-quality, trustworthy brand. Customers praise the comfort and craftsmanship of the products, often highlighting the unique nature of the handmade items. The brand is seen as an authentic source for artisanal goods, distinct from mainstream fashion. The consistent storytelling around its Uruguayan heritage appears to resonate well with consumers looking for products with a clear and positive origin story.

Ejemplos de Copy

• •Find your comfort zone. Handcrafted from the purest Uruguayan wool, our slippers are more than just footwear they're a daily ritual of warmth and softness. Feel the authentic touch of artisan hands in every step. #Woollers #HandmadeInUruguay #NaturalWool #CozyLiving
• •Timeless by Design. Crafted for Life. Our leather is chosen for its character, and our bags are built to tell your story. Discover the intersection of traditional Uruguayan craftsmanship and modern elegance. Shop the collection at woollers.com.
• •From the Hands of Uruguay to Your Home. Experience the soul of craftsmanship in every thread and stitch. Woollers: Naturally Authentic.
• •A Story of Wool and Leather | Inside Our Workshop Step inside the world of Woollers and meet the artisans who bring our designs to life. We believe in tradition you can feel a commitment to quality that starts with the finest natural materials and ends in a piece you'll cherish for years.
• •The Artisan's Embrace Throw Woven from 100% natural Uruguayan sheep's wool, this throw is a testament to timeless comfort. Its substantial weight and incredibly soft texture offer a warm embrace on cool evenings. Each blanket is handcrafted by artisans who have perfected their skills over generations, making it not just a beautiful addition to your home, but a piece of a proud heritage.