Tono de Marca

Authentic, Passionate, and Customer-Centric, with a professional yet approachable and story-driven voice.

Valores de Marca

• •Uniqueness and Personalization
• •Craftsmanship and Quality
• •Passion and Storytelling
• •Environmental Responsibility

Mejores Prácticas

• •Lead with Passion: Always start from a place of genuine enthusiasm for wood, craftsmanship, and personalization. Use emotive words that convey the love and care put into each product.
• •Emphasize "Your Story": Frame products not just as objects, but as vessels for the customer's memories and personality. Use inclusive and collaborative language like "let's create together."
• •Be Transparent and Personable: Continue to share the story of the founders, Anders and Monica. This builds trust and reinforces the small-business, handcrafted feel. Use "we" and "our" to maintain a personal connection.
• •Highlight the Craft: Talk about the process. Mentioning the specific tools used or the handmade nature of the items reinforces the values of quality and craftsmanship.
• •Integrate Values into All Communication: Whether it's a product description, an ad, or a social media post, find ways to weave in the core values of uniqueness, quality, and sustainability. For example, a simple post about a new product can also mention the tree-planting initiative.

Percepción Social

Perceived as a small, dedicated workshop creating high-quality, personalized wooden items, largely based on its self-promotional messaging due to limited external online presence.

Ejemplos de Copy

• •Tired of the same old gifts? Give a story. Our handcrafted wooden city maps are more than decor; they're a memory, a favorite place, a piece of their heart. Fully customizable. What city holds your story? #Woodlymade #UniqueGifts #Handcrafted
• •Your Vision, Our Craft. Have a unique idea for a wooden sign, piece of jewelry, or home detail? We'll bring it to life with precision laser cutting and a passion for craftsmanship. Let's create something beautiful together.
• •Protect your surfaces with a personal touch. Our custom wooden coasters can be engraved with your design, making for a thoughtful and unique 'thank you' or housewarming gift. A beautiful alternative to a bottle of wine. #CustomCoasters #Woodlymade
• •From our small workshop to your home, every Woodlymade piece is a labor of love. We're Anders and Monica, and our passion is turning beautiful, natural wood into items that tell your story. #MeetTheMakers #Craftsmanship
• •Decorate your home, and help reforest the planet. With every city map you purchase, we plant a tree to help combat climate change and empower communities. Look good, feel good, do good. #SustainableDecor #Woodlymade