Tono de Marca

Empowering, confident, supportive, body-positive, comfortable, solutions-oriented, and friendly.

Valores de Marca

• •Empowerment
• •Comfort & Beauty
• •Confidence
• •Inclusivity/Body Positivity
• •Quality

Mejores Prácticas

• •Focus on Empowerment and Solutions: Frame product benefits around how they help women feel more confident, comfortable, and supported, rather than just focusing on fixing 'flaws.' Use positive and uplifting language.
• •Maintain Honesty and Transparency: Given the existing negative feedback regarding product quality and advertising, it's crucial to be transparent about product features, materials, and what customers can realistically expect. Avoid over-promising. For instance, if a legging 'enhances' rather than dramatically changes, state that.
• •Emphasize 'By Women, For Women': Reinforce the idea that the products are designed with a genuine understanding of women's needs and bodies. This can build trust and relatability.
• •Showcase Real Body Types: Use imagery and testimonials (if genuine and positive) that reflect diverse body shapes and sizes to reinforce the message of inclusivity and body positivity.
• •Address Concerns Proactively (but delicately): While not dwelling on negatives, acknowledge common pain points (e.g., 'Tired of bras that dig in?') and position Woobilly products as the comfortable, supportive solution. Ensure customer service is responsive and helpful to counteract negative perceptions.

Percepción Social

The brand wants to be perceived as empowering, body-positive, and providing comfortable and high-quality shapewear and bras. However, there are existing negative perceptions related to product quality, customer service, and misleading advertising.

Ejemplos de Copy

• •Headline: Embrace Your Curves. Experience Woobilly. Body: Feel confident and comfortable from the inside out. Our [Product Name, e.g., Smooth Back Bra] is designed by women, for women, to offer unparalleled support and a beautifully smooth silhouette under any outfit. It's not just lingerie, it's a boost of confidence.
• •Headline: Your Daily Dose of Comfort and Confidence. Body: Why choose between looking fabulous and feeling good? With Woobilly's [Product Name, e.g., All-Day Comfort Leggings], you get both. Crafted from premium, breathable fabric, they sculpt and support, so you can move through your day effortlessly.
• •Headline: The Support You Deserve. The Beauty You Love. Body: Say goodbye to discomfort and hello to your new favorite [Product Name, e.g., Posture Correcting Bra]. Woobilly is dedicated to empowering you with shapewear that celebrates your natural shape while providing the ultimate support and all-day comfort.
• •Headline: Unlock a Smoother, More Confident You. Body: Tired of lines and bulges? Our Woobilly [Product Name, e.g., Tummy Control Shapewear] is your secret weapon for a flawless look. Designed to enhance, not hide, your beautiful figure. Feel empowered, every single day.
• •Headline: Woobilly: Designed for You, By You. Body: We believe every woman deserves to feel amazing in her own skin. That's why our [Product Name, e.g., Full-Coverage Bra] is thoughtfully created to provide the perfect blend of style, comfort, and incredible support for every body type.