Tono de Marca

Bold & Edgy, Confident & Empowering, Playful & Sassy, Alluring & Mysterious, Approachable & Community-Oriented

Valores de Marca

• •Self-Expression & Individuality
• •Boldness & Non-Conformity
• •Quality & Comfort
• •Customer Satisfaction
• •Uniqueness

Mejores Prácticas

• •Develop a "Voice Bible": Create a document outlining key brand voice characteristics (e.g., adjectives: bold, sassy, empowering, mysterious), preferred vocabulary (and words to avoid), and examples of on-brand and off-brand sentences. This ensures anyone writing copy understands the core identity.
• •Embrace the Edge, Consistently: Whether it's a product description, social media post, or customer service email, infuse the copy with the brand's signature boldness and a touch of dark allure. Avoid generic or overly corporate language.
• •Speak Your Audience's Language: Understand the vernacular, humor, and expressions of your target audience (those who love alternative, gothic, and skull-themed fashion). Use language that resonates with their desire for individuality and self-expression, as seen in TikTok captions like "main character energy."
• •Focus on the Feeling, Not Just the Fabric: While product details are important, emphasize how wearing Wonder Skull makes the customer *feel* – confident, empowered, unique, alluring, a little mischievous. Use evocative language that paints a picture of this transformation.
• •Visuals and Text in Harmony: Ensure the tone of the copy perfectly complements the edgy and often dark aesthetic of the product photography and website design. The words should amplify the visual message, creating a cohesive and immersive brand experience.

Percepción Social

Positive: unique designs, product quality. Mixed: concerns about shipping times and customer service. Legit by Review Aggregators

Ejemplos de Copy

• •Unleash your midnight alter ego. Our new lace skull chemise isn’t just worn, it’s *experienced*. Dare to be unforgettable.
• •Normal is a flatline. Spike your style with the latest Wonder Skull graphic tee. Because blending in is for ghosts of the past.
• •Sun’s out, skulls out. Carve your own path this summer. Our new swimwear collection: where fierce meets the fire of the sun. Heads will turn.
• •Why whisper when you can roar? 🔥 Command attention in our [Product Name]. This isn't just fashion, it's a mood. #WonderSkull #EdgyStyle #DareToWear
• •Too Glam to Give a Damn? Skulls on Sale Now. 💀