Tono de Marca

Heartfelt and Passionate; warm, friendly, and community-oriented, infused with concepts of love, heart, and care, reflecting a personal and affectionate culinary approach.

Valores de Marca

• •Flavor & Quality
• •Sustainability
• •Community
• •Authenticity & Integrity
• •Diversity & Inclusion

Mejores Prácticas

• •Always incorporate the core concepts of "love," "heart," and "care" into the copy, as this is the brand's main differentiator.
• •Emphasize the brand's mission by explaining the "why" behind the food, including the Asian-inspired twist, commitment to local sourcing, and sustainable practices.
• •Maintain a warm and personal voice, writing as if speaking directly to a friend with inviting and inclusive language.
• •Highlight sensory details using descriptive and evocative language (e.g., "buttery," "flaky," "savory") to help customers imagine the food experience.
• •Consistently foster community by encouraging interaction, featuring user-generated content, and mentioning partnerships with other local businesses.

Percepción Social

Perceived as a high-quality, innovative local food business with a unique and desirable flavor profile. Customers appreciate the passion and commitment to sustainability, viewing the brand as a gem in the local food scene, delivering thoughtfully and lovingly prepared food.

Ejemplos de Copy

• •Some things are just better made from the heart. Our scallion pancakes are flaky, savory, and crafted with love, right here in Richmond. We even make the soy-based dipping sauce from scratch. Ready to taste the magic? Find us on DoorDash or visit our website to learn more!
• •A taste of comfort, sent With Love, from Theia's kitchen.
• •Whimsical. Magical. Gastronomical. Discover Asian-inspired comfort food, crafted with passion and the finest local ingredients.
• •Tired of the same old takeout? Let us be the bridge to your new favorite flavor. At With Love, Theia, we blend traditional comfort with a unique Asian twist. From lemongrass chicken to buttery almond croissants, every dish is made with heart. Order tonight and taste the difference!
• •This dish is a hug in a bowl. Tender, flavorful meat paired with perfectly cooked rice, just like A-Ma used to make. We pour our hearts into every order, using high-quality ingredients and sustainable practices so you can feel good about what you're eating. It’s more than a meal; it's a feeling.