Tono de Marca

Informative and Passionate, Quality-focused and Trustworthy, Helpful and Customer-Oriented, Enthusiastic

Valores de Marca

• •Quality Without Compromise
• •Cultural Respect & Insight
• •Integrity & Reliability
• •Sustainable Relationships
• •Innovation Through Collaboration
• •Authenticity
• •Customer Enjoyment

Mejores Prácticas

• •Emphasize Quality and Authenticity: Consistently use terms like "premium," "authentic," "Made in Japan," "craftsmanship," and highlight the quality of materials.
• •Be Informative and Specific: Provide detailed product information, including materials, origin, benefits, and care instructions. Avoid vague descriptions.
• •Maintain an Enthusiastic and Helpful Voice: Use positive language, exclamation points where appropriate (especially on social media), and focus on how the products benefit the customer and make their life more enjoyable.
• •Showcase Cultural Connection: Subtly weave in the brand's role as a bridge to Japanese culture and craftsmanship where relevant.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, product descriptions, social media posts, and customer service interactions is aligned, reinforcing the brand's identity.

Percepción Social

Perception as a Specialist in Japanese cookware, Transparency in product specifications and policies, Active Social Media Engagement, Encouraging Online Reviews

Ejemplos de Copy

• •Headline: Discover the Art of Japanese Cooking: Premium Tools for Your Kitchen. Body: At Wistos, we bring you authentic, high-quality kitchenware direct from Japan. Elevate your culinary experience with tools crafted for precision and designed to last. Make every meal a masterpiece.
• •Headline: Uncompromising Quality, Unforgettable Meals. Meet the Enzo Frypan. Body: Crafted in Tsubame, Japan, the Enzo iron frying pan offers exceptional heat distribution for that perfect sear. Pre-seasoned and ready to make your steak and stir-fry dishes truly shine. Experience the difference quality makes.
• •Headline: Your Bridge to Japanese Craftsmanship. Wistos: Helping Life Be More Enjoyable. Body: From our family in Melbourne to yours, we meticulously select premium Japanese cookware and lifestyle products. Explore our collection and find new ways to enrich your daily routines.
• •Social Media Post (with an image/video of a product in use): Text: Say goodbye to sticking and hello to flavour! 👋 Our popular Remy Pan is back in stock! This PFOA-free, multi-purpose marvel has been a Japanese kitchen favourite for over 20 years. Healthy cooking, easy cleaning, and joyful meals await! Tap to shop now! #Wistos #JapaneseKitchenware #RemyPan #QualityCooking #HomeChef
• •Product Description Snippet (for a new arrival): Text: ✨ JUST LANDED! ✨ Experience the superior craftsmanship of the [Product Name]. Made with [Material] in [City/Region, Japan], this [Product Type] is designed for [Key Benefit 1] and [Key Benefit 2]. Perfect for [Ideal Use Case]. Be among the first to own it!