Tono de Marca

Friendly, enthusiastic, vibrant, passionate, fun, approachable, helpful, genuine, and slightly sassy (as self-described).

Valores de Marca

• •Customer Happiness & Connection: The primary goal is for customers to "fall in love" with their shoes and "feel amazing". They refer to customers as "my ladies," indicating a personal connection.
• •Passion for Shoes & Fashion: A genuine "LOVE" and "obsession" for shoes is a core driver.
• •Curated Selection & Uniqueness: They "strive really hard to make our own WINK collection" that is "stylish, comfortable and just a little different". They value shoes with "detail" and "point of difference".
• •Comfort & Quality: Every shoe is tried on to check for fit and, crucially, "comfort". They stock reputable brands and highlight quality materials.
• •Friendliness & Helpfulness: "WINK girls are known for their friendliness, honesty, and helpfulness."
• •Fun & Vibrancy: The brand embraces colour, fun patterns ("spots," "stripes"), and a "bit of WINK sparkle."
• •NZ Owned & Operated: This is proudly stated and likely resonates with local customers.
• •Ethical Considerations: Growing awareness and commitment to ethical and social responsibilities in fashion.

Mejores Prácticas

• •Embrace Enthusiastic & Positive Language: Consistently use words that convey excitement, joy, and passion (e.g., "love," "gorgeous," "fabulous," "divine," "amazing," "sparkle," "delighted"). This aligns directly with their stated brand personality.
• •Be Friendly & Approachable: Write as if you're talking to a friend. Use a conversational style, ask questions, and incorporate emojis where appropriate (especially on social media) to enhance warmth. Address customers personally (e.g., "you," "your," "lovely").
• •Highlight the "Wink Difference": Emphasize what makes Wink unique – the curated selection, the focus on "a bit different," the personal touch of trying on every shoe for comfort, and the passion of the team.
• •Focus on the Customer's Feeling: Frame benefits around how the shoes will make the customer *feel* (e.g., "feel amazing," "stride with confidence," "add sparkle to your day"). This connects with their core value of customer happiness.
• •Create a "Wink Lexicon" & Style Guide Snippet: * **Key emotional words:** Love, adore, obsessed, fabulous, gorgeous, divine, amazing, sparkle, comfy, stylish, unique, vibrant, sassy, fun. * **Phrases:** "Fall in love with...", "Feel amazing...", "A little WINK of...", "Handpicked for you...", "Seriously comfy..." * **Voice:** Enthusiastic, genuine, helpful, like a trusted (and shoe-obsessed!) friend. * **Visuals:** Bright, colourful, clear product shots, happy people. * **Call to Action:** Encourage interaction, invite them to experience the joy.

Percepción Social

Positive & Appreciative: Customers on social media appear to respond very positively to the brand's enthusiastic posts and product showcases. Comments often express excitement for new arrivals and satisfaction with purchases. Go-To for Stylish & Comfortable Shoes: Media mentions portray Wink as a destination for finding unique, colourful, and comfortable shoes, especially for occasions. Friendly & Knowledgeable Service: The emphasis on helpful "WINK girls" and Lenore's personal involvement in buying suggests customers perceive the service as personal and expert. Trusted Local Business: Being NZ owned and operated, and having physical store locations, likely contributes to a perception of a trusted local retailer. Fashion-Forward yet Accessible: While they offer unique and fashionable items, the focus on comfort and a friendly approach makes the brand feel accessible rather than exclusive or intimidating.

Ejemplos de Copy

• •Instagram Post (New Arrival - Bright Heels): Stop scrolling, shoe lovers! 🌈✨ Our latest obsession has just landed, and these [Shoe Name] heels are pure sunshine for your feet! Seriously vibrant, surprisingly comfy, and ready to make your outfits POP! Who’s ready to add a little WINK sparkle to their step? 😉 #ilovewink #nzfashion #newshoes #colourpop #feelfabulous
• •Facebook Ad (Seasonal Boot Collection): Hello, boot season! 👋👢 Get ready to fall in LOVE. Our new collection is brimming with gorgeous boots that are as comfy as they are chic. From sassy ankle styles to elegant knee-highs, we’ve handpicked (and personally tested!) each pair to make you feel amazing. Swing by our Ferrymead store or tap to shop online – your perfect pair awaits! #winkshoestore #nzboots #winterstyle #comfortandstyle #shoplocalnz
• •Website Homepage Banner (General Brand Message): More Than Just Shoes, It's a Feeling! ✨ At WINK, we’re obsessed with finding those perfect pairs that make you smile, stride with confidence, and feel absolutely fabulous. Discover our hand-curated collection of unique, stylish, and oh-so-comfortable footwear. Let's find your sole-mate! #winkshoes #feelfabulous #nzstyle
• •Email Newsletter Subject Line (Sale Promotion): Psst! Your shoe dreams are on SALE! 😉 Up to 50% off gorgeous WINK finds! (Email Body Snippet): Hey lovely! Just a little WINK to let you know our much-anticipated sale is ON! We've got some absolutely divine shoes looking for happy feet, and at prices that'll make you do a happy dance. Don't miss out on these beauties – they won't stick around for long!
• •Product Description (Comfort-focused Flat Shoe): Meet your new everyday hero: the [Shoe Name] flat! 💕 We believe comfort should never be boring, and these beauties are proof! Crafted from the softest [Material] with a little WINK of unique detail, they’re designed to keep you feeling fabulous from your morning coffee run to your evening unwind. Seriously comfy, seriously stylish – just how we like it! #winkcomfort #stylemadeeasy #everydayshoes