Tono de Marca

warm, personal, community-oriented, and resilient

Valores de Marca

• •Quality and Craftsmanship
• •Homage to Chicago
• •Community and Connection
• •Resilience and Passion
• •Self-Care and Empowerment
• •Inclusivity and Representation

Mejores Prácticas

• •Always Tell a Story: Weave in elements of the founder's journey, the inspiration behind scents (especially Chicago connections), and the experiences the candles aim to evoke. This reinforces authenticity and emotional connection.
• •Emphasize "Handmade" and "Natural": Consistently highlight the quality of ingredients (non-toxic, natural, essential oils) and the hand-poured aspect to underscore craftsmanship and care.
• •Use Inclusive and Inviting Language: Write as if speaking to a friend or a valued member of the community. Encourage interaction, ask questions, and use welcoming phrases. This aligns with the community and connection values.
• •Connect to Chicago: Whenever relevant, tie product descriptions, social media posts, or event promotions back to the city of Chicago – its neighborhoods, its spirit, its resilience. This strengthens the brand's unique selling proposition.
• •Incorporate Themes of Self-Care and Empowerment: Frame products not just as candles, but as tools for creating ambiance, peace, and moments of personal well-being and reflection. Use empowering language that resonates with the brand's mission of celebrating its community.

Percepción Social

generally perceived positively by its customers and the community

Ejemplos de Copy

• •Headline: "Chicago in a Candle: Light Up Your Memories." Body: "Each Windy City Scents candle is hand-poured with love, capturing the soul of our vibrant city. From the bustling streets to quiet moments of reflection, find a fragrance that brings you home. Non-toxic, all-natural, and full of Chicago heart. #WindyCityScents #ChicagoLove"
• •Headline: "More Than a Scent, It's a Story of Resilience." Body: "Our journey, like our city, is one of passion and perseverance. Windy City Scents was born from a dream to create something beautiful and meaningful. Experience the warmth and unique character in every flame. What's your scent story? Share with #MyWindyCityStory"
• •Headline: "Self-Care Sundays, Powered by Windy City Scents." Body: "Unwind, reflect, and reclaim your peace. Our 'Self-care Isn't Selfish' candle is a gentle reminder to prioritize your well-being. Made with natural ingredients to create a soothing sanctuary in your own space. What are your favorite self-care rituals? #SelfCareJourney #WindyCityPeace"
• •Headline: "Join Our Community: Sip, Pour & Create!" Body: "Looking for a unique way to connect and get creative? Our Sip N Pour Candle Experiences are calling! Gather your friends, enjoy some sips, and craft your own signature Chicago-inspired scent. It’s more than candlemaking, it’s memory-making. Book your spot – link in bio! #WindyCityEvents #CandleWorkshop #CommunityLove"
• •Headline: "Celebrating Our Roots, Illuminating Our Culture." Body: "At Windy City Scents, we believe in the power of representation. Our candles, inspired by the richness of Chicago and the beauty of Black womanhood, are crafted to make everyone feel seen and celebrated. Light a candle that reflects your story. #RepresentationMatters #BlackOwned #ChicagoProud"