Tono de Marca

nostalgic, gentle, and protective

Valores de Marca

• •Family and Nostalgia
• •Sustainability
• •Quality and Longevity
• •Sun Safety
• •Elegant Simplicity

Mejores Prácticas

• •Always Lead with Emotion, Follow with Function: Start copy with nostalgic, story-driven language that evokes the feeling of a perfect summer day. Then, seamlessly introduce the practical benefits like UPF50+ protection and recycled materials.
• •Use Soft and Natural Language: Incorporate words like "gentle," "soft," "carefree," "timeless," and "wonder." Avoid overly corporate or technical jargon unless explaining the UPF rating, where clarity is key.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that all brand imagery (photos, website design) reflects the "polished yet playful" and "coastal vibe" mentioned in the brand story. The copy should always complement this visual serenity.
• •Center the "Why" in Your Story: Continuously tie the products back to the founder's story and the brand's core values of family, safety, and sustainability. This reinforces authenticity and builds a stronger connection with customers.
• •Speak Directly to the Parent's Priorities: Frame product features as solutions to parental concerns. Instead of just saying "durable fabric," say "Made to last through countless sandcastles and seasons," which resonates more with a parent's desire for quality and value.

Percepción Social

Due to the lack of public social media channels and widespread reviews, the social perception is primarily shaped by the brand's own messaging. The target audience—parents—would likely perceive Willow Swim as a premium, thoughtful, and safe option for their children's swimwear. The emphasis on recycled materials and high-quality, sun-protective fabrics appeals to a modern consumer who values safety, sustainability, and durability. The brand feels boutique and personal, rather than a large, impersonal corporation. The Australian origin further adds to a perception of authenticity and expertise in beach culture.

Ejemplos de Copy

• •For Long Summer Days & Endless Adventures. Sustainable, Sun-Safe Swimwear for Little Dreamers.
• •Inspired by barefoot beachcombing and the sweet scent of frangipani. Our 'Florence' one-piece combines a timeless floral print with UPF50+ fabric crafted from recycled materials. It’s more than a swimsuit; it’s a memory in the making, keeping them safe while they chase the waves.
• •That childhood summer feeling, bottled.
• •Willow Swim was born not in a boardroom, but on the sun-drenched shores of Sydney. It started with a simple wish: to create beautiful, simple swimwear for my daughters that I could trust. Pieces that would last for summers to come and protect their skin as they made their own sandy memories. Today, every suit we craft holds that same promise.
• •Childhood is precious. So is our planet. Our new collection of children's swimwear is made with UPF50+ sun protection and recycled fabrics, because their future is worth protecting. Explore timeless styles for your little adventurer.