Tono de Marca

Welcoming and Approachable overall, becoming Adventurous, Casual, and Spirited for B2C apparel, and Helpful and Professional for B2B custom services.

Valores de Marca

• •Creativity and Personalization
• •Adventure and Exploration
• •Community and Local Connection
• •Service and Versatility

Mejores Prácticas

• •Segment Your Voice, Unify Your Welcome: Use the 'Adventurous, Casual' tone for apparel and the 'Helpful, Professional' tone for custom services. However, always start from a place of the core 'Welcoming and Approachable' voice. Every communication, whether B2C or B2B, should feel friendly.
• •Lead with the 'Adventuring Spirit': Even when promoting services, connect back to the core brand identity when possible. For example, 'Get your adventure club ready for the season with custom-printed hoodies.' This bridges the gap between the two sides of the business.
• •Highlight the Local, Human Element: Remind customers that there's a real storefront and real people behind the website. Phrases like 'Come visit us in-store' or 'Email us, we'd love to chat about your project' reinforce the small-town, personal feel.
• •Be Clear and Transparent with Services: For the print shop, continue to be direct and informative. Clearly state what you offer, what brands you use, and how pricing works. This builds trust and positions the brand as an expert resource, not just a retailer.
• •Leverage User-Generated Content (UGC): Encourage both apparel customers and print clients to share photos. Feature businesses you've printed for or adventurers wearing your gear. This provides social proof and creates authentic content that speaks for both sides of the brand.

Percepción Social

A local, dual-purpose business. The apparel side appeals to a younger, style-conscious demographic interested in unique pieces and an 'adventuring spirit'. The print shop is perceived as a practical, transparent, and professional local service provider accessible for custom orders of any size. There's minor confusion with a similarly named, defunct Australian brand.

Ejemplos de Copy

• •Your next adventure is calling. Our new 'Summit Seeker' tee is here to answer. Made from ultra-soft cotton for trails, travels, and everything in between. Where will you wear yours? #AdventuringSpirit #WillowAndGraceAvenue #ShopLocal
• •From team uniforms to company branding, Willow and Grace Print Shop has you covered. We offer high-quality embroidery and printing on top brands like Bella Canvas and Next Level. No order is too big or too small. Send us a message for a free quote today! #CustomPrinting #Embroidery #UtahBusiness
• •🔥 Killer Sale Alert! Up to 40% Off For Your Next Adventure.
• •Have an Idea? Let's Make It Real. Custom printing and embroidery for your business, team, or special event. Quality service, whether you need 1 or 100+ pieces. Get a quote now!
• •Making memories just got a new uniform. ✨ Gear up the whole crew for your next family reunion or vacation! We love bringing your ideas to life. #FamilyTrip #CustomTees #WillowAndGrace