Tono de Marca

Authentic, experienced, straightforward, passionate, knowledgeable, confident, and down-to-earth.

Valores de Marca

• •Quality & Craftsmanship
• •Legacy & Experience
• •Freshness & Control
• •Authenticity

Mejores Prácticas

• •Always lean on "legacy": The term "legacy growers" is your biggest differentiator. Use it consistently to anchor the brand's identity and communicate deep-rooted expertise and authenticity.
• •Translate features into benefits: Don't just say you have a "purpose-built facility" or a "custom roll machine." Explain why that matters to the consumer (e.g., "Our state-of-the-art facility means cleaner cannabis," "Our custom machine means a smoother, more even burn").
• •Keep the tone grounded: Avoid overly corporate or "stoner" clichés. Write in a straightforward, confident, and passionate voice, as if you were explaining your process to a knowledgeable friend.
• •Emphasize the "Why Saskatchewan" story: Regularly reinforce the narrative that you chose to sell directly in Saskatchewan to guarantee freshness. This builds a connection with the local market and highlights a key brand value.
• •Let the product speak: Your social media shows you're confident in your product. Continue to use high-quality, unfiltered visuals of the flower. The copy should complement these visuals by being direct and informative, focusing on strain characteristics, aromas, and the care that went into growing it.

Percepción Social

Perceived as a serious, knowledgeable, quality-focused, small-batch craft producer within the industry, offering a local, authentic alternative to mass-produced cannabis for discerning consumers seeking quality and genuine storytelling. This perception is largely shaped by the company's own narrative due to limited online customer reviews.

Ejemplos de Copy

• •Legacy is in our roots. Decades of dedication, now hand-trimmed for you. This is Blurple, grown the Wildwood way. No shortcuts, just craft. #Highmark #LegacyGrown #CraftCannabis
• •From Legacy Growers to Licensed Craft. We've been cultivating our craft since the 80s. Legalization didn't change our passion, it just gave it a license. Wildwood Weed was founded on a simple principle: control the quality to deliver a better, fresher product. That's why we created Highmark.
• •Highmark: The Grower's Choice. Grown in Alberta by legacy farmers. Delivered fresh to Saskatchewan. Hand-trimmed & craft-cured. Experience the difference that experience makes.
• •Why do our pre-rolls smoke better? We built our own machine. #NoDust #JustGoodWeed. Cones are for the birds. We prefer a proper roll. #Highmark #CraftCannabis #QualityControl #SaskWeed
• •Tired of Dry, Old Weed? We were too. That's why Wildwood Weed created Highmark, delivering craft cannabis directly to your local Saskatchewan retailer. Ask for us by name and taste the freshness. #SupportLocal #LegacyWeed