Tono de Marca

Personal, authentic, passionate, informal, engaging, friendly, and approachable, reflecting a family-run business that values its community.

Valores de Marca

• •Family-Centric
• •Authenticity and Originality
• •Quality
• •Community and Connection
• •Resilience and Passion

Mejores Prácticas

• •Always Lead with the Story: Continue to weave the brand's origin story into marketing materials. It's a powerful differentiator that builds an emotional connection.
• •Maintain a Personal and Approachable Voice: Use "I" and "we" to speak directly from the founder's perspective. Keep the language conversational, friendly, and genuine across all platforms.
• •Highlight "Hand-Drawn" and "Original": Consistently emphasize that the designs are unique, hand-drawn creations. This reinforces the brand's value proposition against larger competitors.
• •Champion Your Community: Continue to feature user-generated content prominently. Sharing customer photos and stories strengthens the sense of community and provides social proof.
• •Focus on Quality and Durability in Parent-Focused Messaging: While the look is "cool," the messaging to parents should also underscore the practical benefits: the clothing is high-quality, comfortable, and made to last.

Percepción Social

Overwhelmingly positive, seen as a 'cool affordable streetwear brand for your kids' with unique, gorgeous designs. Appreciated for its affordability, quality, and being a small, family-run business. The personal narrative resonates deeply with customers.

Ejemplos de Copy

• •Inspired by our wild ones, for yours. 🤘 Each of our designs starts with a hand-drawn sketch, sparked by the endless energy and untamed spirit of childhood. Dress them in gear that that is as original as they are. #WildReign #HandDrawn #KidsStreetwear
• •More Than Just Clothes. It's a Story. Born from a mother's love and a child's inspiration, Wild Reign is for the little rebels and the cool kids. Shop our hand-drawn designs.
• •Hey, Wild Ones! 🔥 Just dropped: The new 'Tiger' collection. We’re talking bold, hand-drawn graphics on our super soft, kid-proof tees and sweats. Perfect for all their adventures. Check it out before it’s gone!
• •From our family to yours. ❤️ Every Wild Reign piece is designed, printed, and packed by me (Alex!), inspired by my own little wilds. Thanks for supporting our dream! #SmallBusiness #FamilyRun #KidsFashion #Creator
• •Ready for anything. Our tracksuits are made for play, with durable, quality fabric that keeps up with their wildest moves. The unique designs? That's just to keep them looking cool. Easy to wash, and even easier to love. #KidsStyle #Streetwear