Tono de Marca

Authentic & Passionate, Educational & Informative, Respectful & Appreciative, Natural & Earthy, Community-Oriented

Valores de Marca

• •Sustainability
• •Quality & Purity
• •Education & Awareness
• •Connection to Nature & Terroir
• •Respect for Tradition & Community
• •Authenticity

Mejores Prácticas

• •Embrace Storytelling: Share the narratives behind the products, the foragers, and the connection to the Canadian landscape. This reinforces authenticity and passion.
• •Educate, Don't Just Sell: Weave educational elements into product descriptions, social media posts, and blog content. Highlight sustainable practices and the unique qualities of wild foods.
• •Use Evocative, Natural Language: Employ descriptive words that convey the wild, pure, and sensory aspects of the products (e.g., "earthy," "vibrant," "untamed," "crisp").
• •Maintain a Respectful and Appreciative Voice: Acknowledge the source of the food, the efforts of the harvesters, and the importance of environmental stewardship in all communications.
• •Visually Align: Ensure that the tone of the copy is complemented by imagery that reflects the natural, authentic, and high-quality nature of the brand. This is particularly important for platforms like Instagram and Pinterest.

Percepción Social

Trusted Source, Advocate for Sustainability, Culinary Innovator/Enabler, Educational Resource

Ejemplos de Copy

• •Headline: Taste the Untamed Spirit of Canada. Body: From ancient forests to pristine coastlines, Forbes Wild Foods brings you the authentic flavours of the Canadian wilderness. Sustainably harvested, passionately shared. Discover the wild difference. #ForbesWildFoods #EatWildCanada #SustainableHarvest
• •Headline: More Than Food, It's a Connection. Body: Each jar of our Wild Blueberry & Spruce Tip Spread tells a story of the land, the season, and the dedicated foragers who bring these treasures to your table. Reconnect with nature's pantry. #WildFoods #CanadianTerroir #KnowYourForager
• •Headline: Forage with Your Fork. Body: Explore the complex, earthy notes of our dried morels or the sweet tang of wild cranberries. Forbes Wild Foods empowers your culinary adventures with ingredients as pure as the Canadian wild. What will you create? #WildIngredients #CulinaryExploration #PureFlavours
• •Headline: Guardians of the Wild Pantry. Body: For over two decades, we've championed sustainable foraging, ensuring that the wild abundance of Canada can be savoured for generations to come. Choose foods that protect the planet. #EthicalForaging #ForbesValues #ProtectOurWilderness
• •Headline: Beyond Organic: The True Taste of Wild. Body: Our foods grow where they choose, nurtured by nature itself. Experience the unparalleled purity and flavour that only truly wild ingredients can offer. It’s not just food, it’s a taste of the wild. #WildCrafted #NaturallyOrganic #TasteTheWild