Tono de Marca

Aspirational, community-focused, uplifting, natural, and modern.

Valores de Marca

• •Natural & Organic Purity
• •Holistic Wellness
• •Transparency & Trust
• •Community & Connection
• •Empowerment & Education

Mejores Prácticas

• •Lead with "Joy": Center the copy around the feeling of joy, uplift, and well-being. Use words like "elevate," "radiant," "harmony," and "vibrant" to reinforce this positive emotional state.
• •Emphasize "Farm to Joy": Consistently use the "Farm to Joy" tagline to connect the brand's organic, natural roots with the ultimate emotional benefit for the customer. This phrase encapsulates the entire brand ethos.
• •Speak to the Community": Write as if you are speaking to a friend and a member of a shared community. Use inclusive language ("we invite you," "join our community") and highlight shared experiences like local events and markets.
• •Balance Magic with Modernity: Maintain a tone that feels both enchanting ("herbal magic") and modern ("puffs & pancakes"). This unique blend appeals to those who value ancient herbal wisdom but live a contemporary urban lifestyle.
• •Focus on the "Why," Not Just the "What": Instead of just listing ingredients, explain why they matter. Frame product benefits around life improvements—not just "CBD for recovery," but "Revitalize Your Well-Being." Connect every product feature to a tangible, aspirational outcome.

Percepción Social

Wilde Herbs is perceived as a community-embedded, authentic, and modern apothecary. Their consistent presence at local Brooklyn markets and festivals positions them as an accessible and integrated part of the local culture. The association with events like Afropunk and tattoo expos suggests they appeal to a creative, progressive, and body-positive audience. The "Farm to Joy" tagline and focus on high-quality, organic ingredients resonate well with consumers seeking trustworthy and mindful wellness products. They are seen as more than just a CBD brand, but as a lifestyle company that champions joy, wellness, and community connection.

Ejemplos de Copy

• •Unlock your natural radiance. Our Revive Skin serum is more than just skincare; it's a daily ritual of self-love, crafted from the purest organic CBD to nourish and heal. Let your skin drink in the joy. ✨ #WildeHerbs #FarmToJoy #CBDskincare #OrganicBeauty #SelfCare
• •From Our Farm To Your Joy. Discover a new state of well-being.
• •🌿✨ Ready for a refresh? Find your joy inside.
• •Your daily dose of joy looks like this. #WildeHerbs #CBDgummies #GoodVibes #FindYourJoy #Motivation
• •An elevated treat for your daily grind. Our Mood Gummies are crafted to help you find your center and elevate your spirit. Each gummy is a bite-sized piece of joy, made with nano-enhanced CBD for faster relief and a smoother journey to relaxation. Perfect for kickstarting your motivation or unwinding after a long day. Taste the uplift.