Tono de Marca

natural, ethical, and approachable

Valores de Marca

• •Natural Ingredients: They are committed to using pure essential oils and skin-nourishing natural ingredients, avoiding synthetic colors or scents.
• •Ethical Practices: This includes responsible sourcing of ingredients, being cruelty-free (not testing on animals), and aiming for sustainable practices like recyclable packaging.
• •Effectiveness & Quality: The brand emphasizes creating high-quality, handmade products that deliver results.
• •Accessibility & Inclusivity: WiDEYE aims to make natural, ethical beauty products affordable, gender-neutral, and suitable for all age groups.
• •Connection to Nature & Active Lifestyle: Their origins and store locations reflect a passion for the coast, an active lifestyle, and the environment.
• •Transparency: They provide information about their ingredients and production processes.
• •UK-Made: Products are handmade in the UK.

Mejores Prácticas

• •Focus on "Natural" and "Ethical": Consistently weave these core values into your messaging. Highlight natural ingredients, ethical sourcing, and eco-friendly practices whenever relevant.
• •Keep it Approachable and Inclusive: Use clear, straightforward language that everyone can understand. Avoid overly technical jargon. Emphasize that products are for everyone, regardless of gender or age.
• •Connect with an Active, Coastal Lifestyle: Where appropriate, evoke imagery and feelings associated with the coast, nature, and an active life. This reinforces the brand's origins and inspiration.
• •Be Authentic and Honest: Share the story behind the brand and the products. Transparency about ingredients and processes builds trust. Let genuine passion for natural care shine through.
• •Emphasize "Handcrafted" and "Care": Remind customers of the personal touch and quality that comes with products made with care in the UK. This supports the premium-yet-accessible feel.

Percepción Social

The brand appeals to those seeking natural, sustainable, and effective skincare options. Their connection to coastal living and an active lifestyle also resonates with a certain demographic. Growing Reputation: News articles mention store openings and highlight their ethical, gender-neutral approach, indicating a positive and growing reputation.

Ejemplos de Copy

• •Headline: Embrace Your Natural Glow. Body: Our handcrafted skincare, brimming with pure botanicals and essential oils, is made to nourish your skin and respect our planet. Discover the WiDEYE difference.
• •Social Media Post: Sun-kissed skin needs a little extra love! ☀️ Our [Product Name] with [Key Natural Ingredient] is here to soothe and hydrate after your adventures. Ethically made, naturally effective. #WiDEYE #NaturalSkincare #CoastalLiving #EthicalBeauty
• •Product Description Snippet: Tired of harsh chemicals? So are we. That’s why our [Product Name] is lovingly made in the UK with only the good stuff. Gentle enough for all skin types, powerful enough to see results. Pure, simple, effective.
• •Email Subject: Feel the Goodness of Nature in Every Drop. Body: At WiDEYE, we believe what you put on your body is as important as what you put in it. Explore our latest collection of natural remedies, inspired by the coast and crafted with care.
• •About Us Snippet: From windswept beaches to your bathroom shelf. WiDEYE was born from a love for an active, natural lifestyle. We create honest, ethical skincare that’s kind to you and the earth. For everyone, every day.