Tono de Marca

Problem-solving and Empathetic, Reassuring and Trustworthy, Supportive and Understanding, Informative and Helpful, Positive and Encouraging

Valores de Marca

• •Comfort
• •Quality
• •Customer Satisfaction & Service
• •Specialization and Expertise
• •Inclusivity/Accessibility
• •Health and Wellbeing

Mejores Prácticas

• •Prioritize "Comfort" and "Solution" Language: Always frame product descriptions and marketing messages around how the shoes solve a problem (e.g., pain, difficulty finding sizes) and deliver comfort. Use words like "relief," "support," "cushioning," "spacious," "pain-free."
• •Emphasize Expertise and Trust: Regularly mention the company's long history (since 1965), experience with "problematic feet," and knowledge of foot health. This builds credibility and reassures customers.
• •Use Empathetic and Understanding Phrasing: Acknowledge the customer's potential struggles and frustrations (e.g., "Tired of narrow shoes?" "We understand the challenge..."). This creates a connection and shows the brand cares.
• •Maintain a Positive and Empowering Outlook: While acknowledging problems, focus on the positive outcomes of finding the right footwear – joy, freedom, ability to live life more fully, improved health.
• •Be Clear, Informative, and Direct: Provide detailed information about fit (e.g., "wider and deeper toe box," "removable insoles for orthotics"), materials, and the conditions the shoes cater to. Avoid overly technical jargon where simpler, benefit-driven language will do. Ensure calls to action are clear.

Percepción Social

Specialist Provider, Reliable for Comfort & Quality, Helpful Customer Service, Traditional and Established, Mixed Online Experience, A Lifesaver for Many

Ejemplos de Copy

• •Headline: Stop Squeezing, Start Living. Body: Tired of shoes that pinch, rub, and make every step a struggle? At Wide Fit Shoes, we believe comfort isn't a luxury, it's a necessity. Discover our expertly curated collection of stylish, genuinely wide footwear and experience the difference a perfect fit can make. Walk freely, live fully.
• •Headline: Your Feet Deserve Expert Care. Body: With over 50 years of experience in fitting wide and problematic feet, we understand your needs. From swollen ankles to sensitive diabetic feet, our range offers specialized comfort, quality craftsmanship, and the width you’ve been searching for. Trust the experts to bring you relief and style.
• •Headline: Finally! Fashion That Fits Your Width. Body: Don't compromise on style just because you need a wider fit. We've handpicked top brands and designed our own lines to ensure you get the fashionable looks you love, with the blissful comfort your feet crave. Explore trainers, boots, sandals, and more – all made for you.
• •Headline: Feel the Joy of a Perfect Fit. Body: Imagine footwear so comfortable, you forget you’re even wearing it. That’s the Wide Fit Shoes promise. Our shoes are wider and deeper, designed with features like cushioned soles and seamless interiors to cradle your feet in comfort, all day long. #JoyfulStrides await.
• •Headline: Concerned About Foot Pain? We Can Help. Body: Whether it's bunions, hammertoes, or general discomfort from ill-fitting shoes, we're here to offer solutions. Our extensive range of therapeutic and comfort-focused footwear, combined with our expertise, means you can find relief and get back to doing what you love.