Tono de Marca

Inspiring, Gentle, and Community-Focused

Valores de Marca

• •Creativity
• •Inclusivity & Diversity
• •Community
• •Passion & Artistry
• •Joy & Connection

Mejores Prácticas

• •Lead with Emotion, Not Just Product: Focus on the feeling and the experience. Use words like "joy," "relax," "escape," "magic," and "imagine." Instead of saying "Buy our new book," try "Begin your next creative adventure."
• •Embrace the "Whisper": Keep the tone gentle, encouraging, and soft. Avoid aggressive sales language, excessive exclamation points, or overly bold claims. The brand voice is a reassuring whisper, not a shout.
• •Speak as a Friend to the Community: Use inclusive and warm language. Address your audience with terms like "friends," "fellow artists," or "creative souls." Ask questions to encourage engagement and make them feel like part of the conversation.
• •Weave in Your Values: Regularly and naturally mention your commitment to inclusivity, diversity, and community. This reinforces the brand's identity and attracts customers who share those values. For example, caption a photo with, "We loved designing this character and celebrating the beauty in all of us."
• •Maintain Visual and Textual Harmony: Ensure the copy on your website, social media, and product descriptions matches the soft, artistic, and whimsical aesthetic of your visuals. The words should feel like they belong in the same world as the illustrations.

Percepción Social

Customers perceive the brand as a source of adorable, well-designed, and high-quality coloring books. It is seen as an authentic and personable small business, building a strong, loyal customer base. The brand is also viewed as an integral and positive member of the "colortok" community, despite some awareness of shipping limitations.

Ejemplos de Copy

• •Open a page, and let your imagination bloom. 🌸 We’ve poured our hearts into every illustration of our new ‘Secret Garden’ coloring book, creating a magical world for you to bring to life. What story will you tell with your colors? #WhispersOfColors #ColoringBook #NewRelease #CreativeEscape
• •Watch the magic happen ✨ From a simple page to a vibrant story. This is your invitation to slow down, relax, and create something beautiful. Book: ‘Winkle in Time’. #ColorWithMe #ASMRColoring #WhispersOfColors #ColorTherapy
• •Subject: A little whisper of inspiration for your weekend... Hi creative friend, Feeling the need for a quiet moment? We believe everyone has an artist inside them, waiting for a gentle nudge. Our coloring books are designed to be that spark. This weekend, why not brew a cup of tea and let the colors flow? P.S. We love seeing your art! Tag us @whispersofcolorss for a chance to be featured.
• •Art is for Everyone. 🎨 Our coloring books are lovingly designed to celebrate diversity and inclusion, creating colorful spaces where every person feels seen. Discover a world of creativity where you belong.
• •Tired of the noise? Find your quiet place with Whispers of colors. Our unique, artist-designed coloring books are your perfect escape into a world of creativity and calm. Join our wonderful community and start your coloring journey today. Shop now for free shipping on orders over $50.