Tono de Marca

Trendy and Fashion-Forward, Approachable and Friendly, Value-Oriented, Enthusiastic and Positive

Valores de Marca

• •Accessibility
• •Style Consciousness
• •Femininity
• •Online Convenience

Mejores Prácticas

• •Create a Tone of Voice Guide: Document the key characteristics of the brand's voice (e.g., trendy, friendly, value-driven, enthusiastic) with examples of do's and don'ts. Share this with anyone creating content.
• •Use Consistent Language and Emojis: If emojis like ✨ and 💕 are part of the friendly, chic vibe, use them consistently (but not excessively) across platforms. Stick to a defined vocabulary that reflects the brand's personality (e.g., "gorgeous," "chic," "latest trends," "affordable").
• •Audience Alignment: Always write with the target audience in mind (younger women looking for trendy, affordable fashion). Use language and references they understand and appreciate.
• •Visual Consistency Complements Copy: Ensure the tone of the copy is matched by the visual style of images and graphics. For Whisper Boutiques' past style, this meant bright, clean, and appealing product-focused imagery.
• •Regularly Review and Adapt: Periodically review content across all channels to ensure it aligns with the defined tone. Be open to subtle adaptations as language trends evolve, but ensure changes are intentional and still reflect the core brand values. If the website were active, user feedback and engagement metrics would also inform if the tone is resonating.

Percepción Social

Inactive or Defunct, Limited Past Reach, Uncertainty

Ejemplos de Copy

• •✨ Hello, gorgeous! ✨ Our brand new 'Sunset Glow Maxi Dress' just dropped, and it's everything you need for those dreamy summer evenings. Chic, comfy, and oh-so-affordable! 😉 Tap to shop before it's gone! #WhisperBoutiques #NewCollection #SummerStyle #AffordableFashion #MustHaveDress
• •💕 Treat Yourself! 💕 Score up to 40% OFF on all tops & accessories this week only at Whisper Boutiques! Revamp your style without breaking the bank. Click here to explore the cutest trends! 👉 [Link to Shop] #WhisperSale #TrendyDeals #FashionForLess #OnlineBoutique
• •Your Closet's New Best Friends ✨ Discover the Latest Trends & Affordable Chic Styles at Whisper Boutiques. Shop Now & Shine!
• •Psst...🤫 Your Exclusive Peek at This Week's Hottest Arrivals!
• •Turn heads in this stunning floral midi dress! 🌸 Perfect for brunch dates or a day out. Affordable, stylish, and effortlessly chic. Find your new favorite outfit at Whisper Boutiques. #WhisperStyle #FloralDress #WomensFashion #TrendyOutfit #BoutiqueFinds