Tono de Marca

Passionate & Enthusiastic, Creative & Artistic, Approachable & Friendly, Quality-Conscious & Transparent, Community-Oriented

Valores de Marca

• •Safety & Clean Formulations
• •Artistry & Self-Expression
• •Quality & Performance
• •Innovation & Uniqueness
• •Customer Focus & Care
• •Support for the Indie Community

Mejores Prácticas

• •Embrace Enthusiasm and Passion: Use vivid, descriptive language that conveys genuine excitement about colors, textures, and makeup artistry. Emojis can enhance this when appropriate for the platform.
• •Spotlight Artistry and Uniqueness: Continuously highlight what makes the products special – the unique color shifts, the story behind a collection, the intricate designs, and the clean formulations.
• •Maintain an Approachable, Friendly Voice: Respond to comments and messages warmly. Frame informational content as helpful tips or shared discoveries rather than directives.
• •Prioritize Transparency and Education: Clearly communicate about ingredients, especially the "clean" and "talc-free" aspects. Explain the benefits of skin-loving additions to formulas.
• •Foster a Sense of Community: Regularly feature user-generated content, ask engaging questions, and celebrate the creativity of your audience and other indie brands. Make customers feel like they are part of the Whats Up Beauty journey.

Percepción Social

Positive within the Indie Niche, Trusted for Quality & Uniqueness, Good Customer Service, Emerging Brand Awareness, Constructive Criticism

Ejemplos de Copy

• •Unearth the magic! ✨ Our NEW [Palette Name], inspired by [Theme of Palette], features [Number] captivating shades from buttery mattes to dazzling duochromes. Crafted with clean, talc-free ingredients that love your skin. Get ready to create your next masterpiece! #WhatsUpBeauty #[PaletteName] #IndieMakeup #CleanBeauty
• •Lashes that speak volumes! Our Watch Me! Mascara doesn't just lengthen and volumize, it's packed with hair-loving ingredients for lashes that feel as good as they look. Say goodbye to clumps, hello to drama! 😉 #WhatsUpBeautyMascara #LashGoals #CleanMakeup
• •Obsessed is an understatement! 😍 Look at this incredible artistry by @[UserHandle] using our [Product Name]! That blend, that creativity – pure magic! ✨ Share your #WhatsUpBeauty looks for a chance to be featured and inspire our amazing community! #WUBCommunity #MakeupInspo #CreativeMakeup
• •From a personal quest for safe, expressive makeup to a celebration of artistry and clean beauty. ✨ Whats Up Beauty is more than makeup; it’s about empowering you to play, create, and feel confident in formulas that are kind to your skin and stunning to behold. #AlenasStory #CleanBeautyJourney #ArtistryInMakeup
• •Discover your next indie obsession! 💖 Beyond our own unique creations, we're proud to bring you incredible gems from fellow indie artisans. Explore a world of passion, quality, and creativity, all in one place. #SupportIndieBeauty #WhatsUpBeautyCurates #IndieLove