Tono de Marca

Inspirational, educational, and provocative, focusing on empowerment, knowledge, and challenging the status quo.

Valores de Marca

• •Regeneration Over Sustainability
• •Health and Nutrition
• •Community and Social Impact
• •Innovation

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the larger mission of regeneration, not just product features.
• •Use Provocative Questions: Employ the 'What If' framework to challenge assumptions and inspire curiosity in consumers.
• •Be an Educator, Not Just a Seller: Clearly explain complex concepts like regenerative agriculture and the benefits of BamNut, using data to show impact.
• •Maintain an Empowering and Optimistic Tone: Focus on positive impact and hope, avoiding fear-mongering regarding environmental issues.
• •Contrast with the Old Norm: Frame products as a 'better' alternative, highlighting nutritional and environmental advantages over conventional options.

Percepción Social

Largely positive, driven by its mission in regenerative agriculture and innovative use of BamNut. Consumers are intrigued by its ecological and social impact. Products are generally praised for quality and taste, seen as a healthier alternative, though the premium price and novelty require consumer education.

Ejemplos de Copy

• •Food that doesn't just feed you, it fixes the planet. Welcome to the Regeneration.
• •(Image: A vibrant bowl of BamNut noodles) What if your instant noodle craving could help restore a farm in Ghana? With every air-fried, protein-packed bowl, you're part of a movement that's putting more back into the earth than we take out. That's not just plant-based. It's planet-based. #ABetterBetter #WhatIFFoods #RegenerativeFarming
• •Sustainability is so last year. Let's regenerate.
• •This isn't another plant milk. This is a revolution in a carton. Made from the climate-resilient BamNut, our milk uses a fraction of the water of almond or dairy, while actively restoring degraded farmland. Creamy, nutritious, and made with only 3 ingredients. Taste the future. #WhatIF
• •Tired of 'good enough'? We are too. That's why we're asking 'What If?' and creating a better, better food system. Join the Regeneration. Start with tonight's dinner.