Tono de Marca

Elegant & Sophisticated, Culturally Reverent & Proud, Innovative & Tech-Forward, Personalized & High-Touch, Empowering & Inclusive, Approachable & Passionate

Valores de Marca

• •Cultural Preservation & Connection
• •Customization & Personalization
• •Quality Craftsmanship
• •Innovation & Technology
• •Sustainability & Ethical Practices
• •Customer Empowerment & Confidence
• •Bridging Cultures

Mejores Prácticas

• •Develop a "Voice & Tone" Guide: Document the core characteristics of the WEST X EAST voice (e.g., Elegant, Culturally Reverent, Innovative, Personalized, Empowering). Provide examples of "do's and don'ts" for word choice, sentence structure, and addressing the audience. This ensures anyone writing for the brand is aligned.
• •Prioritize Cultural Sensitivity and Authenticity: Always speak about cultural elements with deep respect and understanding. Avoid superficial or stereotypical language. Ensure copy reflects a genuine appreciation for South Asian traditions and the diaspora experience.
• •Balance Tradition with Modernity in Language: Just as the brand blends traditional attire with modern tech, the copy should reflect this. Use sophisticated and evocative language when describing craftsmanship and heritage, but clear, accessible, and tech-savvy terms when explaining the customization process and AI elements.
• •Emphasize the "Bespoke" and "Personalized" Journey: Consistently highlight the collaborative nature of the design process. Use words that convey exclusivity, customization, and a "high-touch" client experience. Focus on "your vision," "your story," and "made for you."
• •Show, Don't Just Tell, Empowerment and Connection: Instead of simply stating the brand is empowering, use storytelling and testimonials in copy. Share how clients felt wearing their custom outfits or how the brand helped them connect with their culture for a special moment. Let the impact speak through specific examples and client experiences.

Percepción Social

Innovative and Unique, High-Quality and Luxurious, Culturally Significant, Solution-Oriented, Trustworthy, Empowering

Ejemplos de Copy

• •WEST X EAST: Weaving Your Heritage into Modern Elegance. Discover bespoke, Indian-inspired attire, crafted with tradition and tailored by technology.
• •Your story, your style, your celebration. ✨ At WEST X EAST, we co-create timeless pieces that honor your roots while reflecting your unique journey. This bespoke lehenga, envisioned by our client and brought to life by our artisans in India, is more than an outfit – it's a cherished memory in the making. Begin your custom design experience via the link in bio. #WestXEast #CulturalCouture #CustomMade #SouthAsianFashion #HeritageReimagined
• •Introducing a new palette of possibilities. Our designers have meticulously sourced hand-dyed silks and intricate embroideries, ready to be transformed into your dream cultural ensemble. Explore the collection and schedule your complimentary design consultation to feel the WEST X EAST difference – where technology meets timeless craftsmanship. [Link]
• •From digital dream to delivered design. Our AI-powered quiz helps define your vision, virtual consultations refine every detail, and skilled artisans in India bring it to life. Experience the seamless fusion of heritage and innovation, ensuring your cultural attire is perfectly, personally yours.
• •As a first-generation Indian-American, I yearned for fashion that spoke to both sides of my story. WEST X EAST was born from that desire – to provide a bridge for those of us who cherish our heritage while embracing contemporary life. We're not just making clothes; we're crafting connections and celebrating the vibrant tapestry of our global community. Thank you for being part of our journey. - Tania Kottoor