Tono de Marca

Inspirational, Elegant, Friendly (within a premium context), Creative, Helpful & Informative

Valores de Marca

• •Beauty
• •Inspiration
• •Quality & Design
• •Customer Delight & Loyalty
• •Authenticity
• •Innovation
• •Inclusivity

Mejores Prácticas

• •Establish a "Brand Voice & Tone Matrix": Define core brand personality attributes (e.g., Inspirational, Elegant, Warm, Creative, Sophisticated). For each, specify characteristics and provide "Use this..." / "Not that..." examples across different communication scenarios (e.g., website, social media, customer service).
• •Champion "Inspiration" and "Beauty": Ensure all copy, regardless of platform, aligns with the central mission of helping customers "live beautiful" and discover inspiration for their homes. Use evocative and aspirational language that still feels attainable.
• •Ensure Visual and Verbal Cohesion: The elegance and style projected through high-quality visuals must be mirrored by the sophistication, clarity, and warmth of the copy. The words should enhance the visual narrative.
• •Adapt Flexibly Across Platforms While Retaining Core Identity: The specific expression of the tone may vary (e.g., more playful on TikTok, more polished on the website), but the fundamental brand values of style, quality, inspiration, and elegance must remain consistent.
• •Develop and Maintain a Comprehensive Style Guide: Provide all content creators with a detailed style guide that includes the brand voice matrix, approved vocabulary, examples of on-brand and off-brand copy, and guidelines for various content formats (product descriptions, social media captions, email campaigns). This guide should be a living document, regularly reviewed and updated to reflect any brand evolution.

Percepción Social

Stylish & Trend-Conscious, Source of Inspiration, Quality and Value Proposition, A "Love Brand" for Home Enthusiasts, European E-commerce Leader, Customer Experience (generally viewed positively)

Ejemplos de Copy

• •Instagram Post (New Collection Launch): "Step into a world of inspiration. ✨ Our new [Season/Collection Name] is here, weaving together timeless design and the freshest trends. Discover pieces that speak to your style and transform your house into a home you love. Explore the collection – link in bio."
• •Website Banner (Homepage): "Live Beautifully. Discover curated furniture and decor at Westwing, and let us inspire your unique story."
• •Email Subject Line (Exclusive Offer): "A Little Beauty for Your Inbox (and Your Home!)" Email Body Snippet: "Hello [Customer Name], At Westwing, we believe every home should be a haven. We're delighted to offer you an exclusive peek at our latest arrivals and a special treat to help you create the space of your dreams. Find pieces that inspire joy, daily."
• •TikTok Video Caption (Quick Decor Tip): "Small space, big style! 💡 Maximize your [room, e.g., balcony] with our [product, e.g., foldable bistro set] & some clever layering! ✨ What are your go-to small space tricks? 👇 #SmallSpaceLiving #DecorTips #WestwingFinds #HomeInspo"
• •Product Description (for a "Lennon" Sofa): "Introducing Lennon: where sophisticated design meets sink-in comfort. Crafted with meticulous attention to detail, its clean lines and plush, inviting cushions make it the perfect centerpiece for a home that values both style and relaxation. Part of our exclusive Westwing Collection, Lennon is more than furniture—it's a lifestyle." [Inspired by specific product name found in search]