Tono de Marca

Passionate, exclusive, community-centric, energetic, confident, welcoming, and personal.

Valores de Marca

• •Authenticity
• •Passion
• •Exclusivity
• •Community
• •Sustainability and Quality

Mejores Prácticas

• •Use Insider Language: Incorporate terms like "grail," "drop," "deadstock," and "colorway" to connect with the target audience and demonstrate expertise.
• •Emphasize Scarcity and Exclusivity: Always highlight limited stock, special editions, and the rarity of the products to create a sense of urgency and value.
• •Tell a Story: Frame products within the larger context of street and sneaker culture. Talk about their history, their impact, and what makes them iconic.
• •Maintain a Confident but Inclusive Tone: Write with authority and passion, but always remain welcoming. Use phrases like "the team," "our community," and "welcome to West Side" to foster a sense of belonging.
• •Guarantee Authenticity Explicitly: Regularly mention the 100% authenticity guarantee in product descriptions, FAQs, and social media posts to build and maintain customer trust.

Percepción Social

Overwhelmingly positive, seen as an essential, reliable, and expert destination for sneaker lovers and a key player in the French streetwear scene.

Ejemplos de Copy

• •Authenticity is Our Code. Your Grail Awaits.
• •Just landed: The [Sneaker Model]. A certified classic, 100% authentic, and gone before you know it. We only have 10 pairs. Don't sleep on this drop. #WestSideExclusive #SneakerCulture
• •More than just a shoe, the [Sneaker Model] is a piece of history. Born on the court and raised on the streets, this pair is sourced for the true collector. Every stitch is a testament to its authenticity. Secure your piece of the legacy.
• •We're not just a store; we're a hub built on a shared passion. From a personal collection to a community of collectors, West Side was founded to bring the most sought-after pairs to you. We live and breathe this culture. Welcome to the family.
• •Subject: You're Invited: Exclusive Access Inside. We know you've got an eye for what's rare. That's why you're getting first look at our latest arrivals. This is more than a purchase—it's an investment in your style. Thanks for being part of the West Side crew.