Tono de Marca

aspirational, trendy, and confident

Valores de Marca

• •Trend-Focused
• •Affordability
• •Self-Expression
• •Quality & Comfort

Mejores Prácticas

• •Use Aspirational and Empowering Language: Consistently use words that inspire confidence and individuality. Phrases like "unleash your style," "own your confidence," and "dress for the spotlight" reinforce the brand's core message.
• •Focus on the "Moment," Not Just the Product: Frame the clothing around experiences. Instead of saying "buy this dress," say "the perfect dress for your vacation." This helps the customer visualize themselves wearing the product in an exciting context.
• •Embrace a Youthful, Casual Tone: Use emojis, modern slang (sparingly), and a direct, friendly voice. This makes the brand feel more relatable and accessible to its target demographic on social media.
• •Highlight Urgency and Exclusivity: Fast-fashion thrives on newness. Use phrases like "Limited Drop," "Just In," and "Before It's Gone" to create a sense of urgency and encourage immediate purchases.
• •Be Visually Driven: Ensure the copy always complements the visuals. The text should enhance the story the image is telling, whether it's about a specific trend, a feeling, or a lifestyle. The copy and the creative must work together seamlessly.

Percepción Social

The public perception of Welooc is highly polarized, generally leaning negative among discerning online shoppers due to issues like poor quality, long shipping, and difficult returns. Some positive perception exists among customers and influencers drawn to trendy styles and low prices.

Ejemplos de Copy

• •Why blend in when you were born to stand out? ✨ Our new collection is all about bold prints and colors that match your vibe. Tap to shop the look that says 'I've arrived.'
• •From brunch with the girls to an unforgettable night out, we've got the 'fit for every moment. Swipe to discover your next favorite look and get 20% off your first order with code WELCOME20. Don't just follow trends—set them.
• •Inside: The Styles Everyone's Talking About 🔥
• •DRESS LIKE YOU'RE ALREADY FAMOUS. Explore the latest drops in statement-making fashion.
• •Outfit inspo for your next main character moment. This is your sign to elevate your wardrobe with pieces that are as unique as you are. #WeloocStyle #OOTD #FashionInspo