Tono de Marca

Curated cool, a blend of directness, nostalgia, and understated confidence. Knowledgeable but not pretentious, confident, modern, and trustworthy.

Valores de Marca

• •Curation & Quality
• •Sustainability
• •Authenticity & Uniqueness
• •Nostalgia

Mejores Prácticas

• •Lead with the Product's Story: Always start with the core details—era, brand, unique features. Use direct, confident language. The product is the hero, and the copy should reflect that.
• •Keep it "Cool and Concise": Avoid exclamation points, excessive emojis, or overly enthusiastic language. The brand's tone is understated. Let the quality of the photos and the item's legacy create the excitement.
• •Emphasize Values Subtly: Weave in words like "curated," "handpicked," "built to last," and "circular fashion" where appropriate. This reinforces the brand's values without needing a separate manifesto on every post.
• •Adapt the Tone to the Platform: Maintain the core "curated cool" identity, but adjust the energy. Keep Instagram and the website more direct and editorial. Use TikTok for more personality-driven, behind-the-scenes content that builds community.
• •Speak to an Informed Audience: Write copy that assumes your customer understands the value of vintage. You don't need to over-explain why a single-stitch tee from the 90s is special. This respect for the customer's intelligence builds a stronger, more loyal following.

Percepción Social

Perceived as a trusted curator of high-quality, authentic vintage wear offering fair prices. Seen as aesthetic and aspirational, making vintage feel fresh and accessible, particularly to Gen Z and millennials. Also fosters a sense of community.

Ejemplos de Copy

• •Headline: Built Different. Body: 90s Nike mini-swoosh sweatshirt. Perfectly faded grey, heavyweight cotton. The kind they don't make anymore. Tagged Large, fits true. Live now. #weekendvtg #90sfashion #vintagenike #curatedvintage
• •Headline: The Y2K Edit. Body: Low-rise denim, moto jackets, and graphic baby tees. We sorted through the archives to bring you the best of the early 2000s. Limited drops all week.
• •On-screen text: 1 Jean, 3 Ways. The perfect pair of 80s Levi's 501s never fails. Caption: Our go-to for a reason. Which look is your favorite? All pieces are available on the site. #vintagelevis #stylehacks #outfitinspo #circularfashion #weekendvtg
• •Subject: New Arrivals: Vintage Carhartt, Harley-Davidson & More. Body Snippet: Your weekend uniform is here. We just dropped a handpicked selection of iconic workwear and graphic tees. Built to last then, ready to wear now.
• •Headline: Wear The Change. Body: Fast fashion is temporary. Real style lasts. Our curated vintage collection is handpicked for quality and character, keeping clothes out of the landfill and in your closet. Shop sustainably, dress uniquely.