Tono de Marca

Passionate, Encouraging, Creative

Valores de Marca

• •Creativity and Transformation
• •Passion
• •Community and Empowerment
• •Inspiration

Mejores Prácticas

• •Always lead with passion, circling back to the brand's love for creating and transforming using enthusiastic and encouraging language.
• •Tell stories, whether it's the founder's journey or the transformation of an upcycled piece, highlighting 'before and after'.
• •Empower the customer by framing copy to be enabling, using phrases like "You can create" and "We'll show you how."
• •Use descriptive and evocative language, romanticizing vintage items with terms like "rich with history" or "perfectly imperfect."
• •Maintain a helpful, approachable voice, positioning the brand as a knowledgeable friend who encourages dialogue and shares tips.

Percepción Social

A niche, passion-driven business, perceived as a source of unique items and expert guidance for creative projects, with a positive local reputation and a presence as a creative inspiration hub.

Ejemplos de Copy

• •Give your home a story. Discover handcrafted decor and DIY supplies to transform the old, forgotten, and overlooked into something uniquely you. Start your creative journey with us.
• •This isn't just a dresser; it's a piece of history reimagined. Lovingly restored and given a new lease of life, this antique Eastlake dresser brings timeless character and sustainable style to your space. Each brushstroke tells a story of passion and creativity.
• •That feeling when a little paint and a lot of love brings a piece back to life! ✨ We're passionate about the magic of upcycling. What project are you dreaming of tackling next? Share with us in the comments! #DIYHomeDecor #UpcycledFurniture #CreativeLiving
• •Ready for a weekend project? Get inspired!
• •Unleash your inner artist! Join our weekend workshop and learn the secrets to beautiful furniture finishing. No experience? No problem! We provide the tools, the know-how, and the encouragement. Sign up and let's create something beautiful together.