Tono de Marca

Empathetic, Expressive, and Uplifting

Valores de Marca

• •Emotional Honesty
• •Individuality & Self-Expression
• •Comfort & Well-being
• •Community & Connection
• •Mindfulness

Mejores Prácticas

• •Lead with Empathy: Always start your copy from a place of understanding. Use "you" and "your" to speak directly to the customer's feelings.
• •Use a Sensory Lexicon: Create a "word bank" of sensory and emotional words that align with the brand (e.g., soft, gentle, vibrant, electric, calm, flowing, hug, whisper, bold). Use these consistently across all platforms.
• •Balance All Moods: Ensure your marketing doesn't only focus on happy emotions. Create content that acknowledges contemplative, mellow, or even somber moods. This validates the full human experience and builds deeper trust.
• •Tell Stories, Don't Just Sell Products: Frame your products within a narrative. Who is the person wearing this? What are they feeling or doing? Storytelling makes the brand more memorable and allows customers to see themselves in your apparel.
• •Maintain a Consistent Voice from Ad to Post-Purchase: The brand's empathetic and uplifting tone should be present everywhere—from the first ad, to the website copy, confirmation emails, and customer service interactions.

Percepción Social

A thoughtful and innovative lifestyle brand, perceived as a tool for self-care, a conversation starter, authentic and relatable, and community-focused.

Ejemplos de Copy

• •For days that feel a little blue. Our 'Tranquil Terry' hoodie is like a gentle hug when you need it most. Because every mood deserves comfort. #WearYourMood
• •How are you feeling today? Your clothes should listen. Explore collections designed for every mood.
• •Channel the energy you want to see in the world. Woven from 100% organic cotton, the 'Optimist' tee isn't just soft on your skin—it's a burst of wearable joy. Perfect for big presentations, new beginnings, or any day you decide to be your own sunshine.
• •You are not one-dimensional. Your wardrobe shouldn't be either. At WearMoods, we create comfortable, expressive apparel for the full spectrum of you. Shop the feeling.
• •Hey, just checking in... Whatever you're feeling, we've got a color for that.