Tono de Marca

Artisanal, Ethical, and Empowering

Valores de Marca

• •Sustainability & Eco-Friendliness
• •Ethical Production
• •Tradition & Craftsmanship
• •Authenticity
• •Empowerment

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core mission. Start with the story of craftsmanship, ethical production, or sustainability before diving into product features.
• •Use Artisanal Language: Incorporate words like "handcrafted," "artisanal," "heritage," "unique," "one-of-a-kind," "traditional," and "craftsmanship" to reinforce the brand's identity.
• •Spotlight the Makers: Regularly feature the artisans. Sharing their stories and images creates an emotional connection and reinforces the values of empowerment and ethical production.
• •Educate the Audience: Briefly explain what batik is and the skill involved. This elevates the perceived value of the products from simple apparel to wearable art and justifies a premium price point.
• •Maintain a Visual-Textual Harmony: Ensure the tone of the copy matches the aesthetic of the visuals. If the image is vibrant and earthy, the copy should be passionate and grounded. If it's a behind-the-scenes shot, the copy should be educational and authentic.

Percepción Social

The public perception of Wax Craqqs appears to be highly positive among its niche audience. Customers and followers on social media express admiration for the beauty and uniqueness of the batik designs. The brand is perceived as authentic and mission-driven. The narrative of supporting Sri Lankan artisans resonates well, adding a layer of purpose to purchases. There is an appreciation for the fusion of traditional patterns with modern clothing styles like swimwear and lingerie, which sets the brand apart. The "crackle" effect, characteristic of batik, is a key visual element that customers associate with the brand's unique identity.

Ejemplos de Copy

• •Each crackle, a story. Each color, a tradition. Our new Eden dress isn't just made; it's brought to life by the hands of our partner artisans in Sri Lanka. Wear a piece of heritage. #WaxCraqqs #BatikReimagined #EthicalFashion
• •Fashion that feels good and does good. At Wax Craqqs, we blend contemporary design with the ancient art of batik, all while supporting the talented artisans who keep the craft alive. Discover sustainable style with a soul.
• •Beyond the Trend: Handcrafted Batik, Ethically Made. Explore collections where every piece is one-of-a-kind.
• •Meet the hands behind the art. This week, we want you to meet Nimali, one of the incredible craftswomen who pours her skill and passion into every garment. See how your support empowers a community and preserves a craft.
• •Boldly authentic. This shirt is crafted from breathable, eco-friendly fabric and features a genuine batik pattern, created using a traditional wax-resist method. Due to its handmade nature, no two shirts are exactly alike—a true mark of individual style.