Tono de Marca

Friendly, Encouraging, and Aspirational

Valores de Marca

• •Simplicity
• •Confidence
• •Community
• •Achievable Beauty
• •Quality and Trust

Mejores Prácticas

• •Lead with the Benefit: Always start with what the customer gains. Instead of 'Our waver has three barrels,' say 'Get flawless, uniform waves with our triple-barrel design.'
• •Use an Encouraging and Friendly Voice: Incorporate positive and uplifting language. Use words like 'gorgeous,' 'fabulous,' 'amazing,' and 'you've got this.'
• •Keep it Simple and Scannable: Use short sentences, bullet points, and emojis to make content easy to digest on social media and mobile devices. Avoid overly technical or complex language.
• •Amplify Your Community: Continuously leverage user-generated content. When sharing UGC, use captions that celebrate the customer, such as, 'We’re obsessed with this look from @user!' This reinforces community values and provides social proof.
• •Stay Aspirational but Relatable: Showcase beautiful, 'perfect' waves, but always pair them with messaging that emphasizes how easy and achievable the look is for everyone. This balances the aspirational desire with a relatable, confidence-building message.

Percepción Social

The public perception of WAVEIT, within its target market, is largely positive. It is viewed as a reliable and effective brand for a specific hairstyling need. Customers seem to genuinely appreciate the product, often highlighting its user-friendliness and the quality of the waves it creates. The brand has successfully built a perception of being trendy and in-touch with its audience by leveraging social media platforms like Instagram and TikTok effectively. Their strategy of featuring real customers creates an authentic and trustworthy image that resonates well with modern consumers who value peer reviews over traditional advertising.

Ejemplos de Copy

• •Your new favorite hair day is just a wave away! ✨ Get those effortless, beachy waves you’ve been dreaming of in minutes. So easy, you’ll wonder how you ever lived without it. Tap to shop the magic!
• •Tired of complicated hair routines? We get it. The WAVEIT waver was designed for you. Get salon-perfect waves from the comfort of your home. Ready for your hair glow-up? Click here for 50% off your first order!
• •Effortless Waves. Unstoppable Confidence. Discover the tool that’s all over your social feed. Join the WAVEIT family today.
• •Hey Gorgeous, Your Perfect Waves Are Waiting. Ever see those perfect beachy waves online and wish you could create them yourself? Now you can. The WAVEIT tool is designed for speed, ease, and flawless results, every single time. It's time to make every day a great hair day.
• •From flat to fabulous in 5 minutes! This is the viral hair waver you need. #waveit #beachywaves #hairtutorial #hairtok