Tono de Marca

Supportive and Understanding, Positive and Empowering, Practical and Straightforward, Friendly and Approachable

Valores de Marca

• •Age-Appropriateness
• •Comfort and Fit
• •Body Positivity and Confidence
• •Quality
• •Practicality
• •Meeting a Need

Mejores Prácticas

• •Always write with the tween/teen girl and their parents in mind. Use language that resonates with both.
• •Emphasize solutions and benefits. Focus on how the swimwear solves common problems (coverage, fit, age-appropriateness) and makes the wearer feel (confident, comfortable).
• •Maintain a positive and encouraging voice. Avoid language that could be perceived as shaming or overly restrictive. Promote self-acceptance.
• •Be Clear and Concise. Especially for product descriptions and care instructions, use straightforward language that is easy to understand.
• •Reflect Real Experiences. Incorporate an understanding of the challenges and joys of the tween/teen years, as demonstrated in the website copy ("Growing up is hard to do!").

Percepción Social

Problem Solver, High Quality, Appreciated by Parents and Daughters, Trustworthy, Niche Expert

Ejemplos de Copy

• •Swim Happy, Feel Confident. Waterslide Swim: Designed for you, because growing up is an adventure best dived into with a smile!
• •Finally! Swimwear that gets it. Full coverage, stay-put straps, and awesome styles. Life's complicated, your swimsuit shouldn't be. #WaterslideSwim #TweenStyle
• •Dear Parents, We know the struggle. That's why we created Waterslide Swim – quality, age-appropriate swimwear that lets your daughter just be a kid and love her swim time. You're welcome. 😉
• •Mix, Match, and Make a Splash! Our vibrant, comfy swimsuits are made for sunny days and good times. Find your perfect fit with Waterslide Swim.
• •Confidence looks good on you. So does a swimsuit that fits just right. Waterslide Swim: For every splash, every laugh, every moment.